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Posts Tagged ‘Discovery’

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

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‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

‘Deadliest Catch’ to host #CatchLive Chat with Cast During Tonight’s Episode

Screen Shot 2014-06-17 at 1.06.05 PMDiscovery’s ‘Deadliest Catch’ is one of the most social shows on TV, and tonight fans will have the opportunity to take part in a #CatchLive event in which ‘Catch’ stars will answer fan questions during the commercial breaks of the episode. The event begins at 8:30pm EST, 30 minutes prior to the new episode, ands fans will be able to submit questions via Facebook and Twitter with #CatchLive and @DeadliestCatch.

The network has also created a microsite at discovery.com/CatchLive, which features a stream of incoming tweets and the chat itself. Participating in the event are Northwestern captain Sig Hansen, his daughter Mandy Hansen, Captain of the Time Bandit Johnathan Hillstrand, Cornelia Marie captain Josh Harris, and Executive Producer David Pritikin. Read more

Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

Puppy Bowl X may be cute, but don’t take the event lightly

xxxxxx_PBX_DTSX_Graphic_448x333Animals will be in the national spotlight on February 2. The majority of Americans will be tuning in to watch the Broncos face off against the Seahawks in Super Bowl XLVIII; a smaller subset will be tuning in to watch Puppy Bowl X, which will premiere on Animal Planet from 3-5 PM.

Animal Planet enjoyed record-breaking ratings, web traffic, and social buzz last year, and to celebrate the tenth consecutive year of the show, the network is introducing the Puppy Bowl X Fantasy Game and will feature fan Instagrams of pets enjoying the game on TV throughout the broadcasts.

Read more

With Klondike, Discovery makes its first foray into scripted TV

32292_DAY08_DSC2291.jpgKlondike, a scripted miniseries that follows two adventurers in Dawson City during the height of the Klondike Gold Rush, is set to debut tonight on Discovery. The show marks Discovery’s first foray into scripted television in its 27-year history and it is sure to attract Game of Thrones fans wanting to see more of Richard Madden (Robb Stark).

To generate buzz for the show, Discovery has created Social Saloon Live, a microsite that allows viewers to watch live cams set up in the real Dawson City and the Dawson City recreation that Discovery has installed in Times Square. The site also captures the social conversation surrounding the show and links to documents that provide historical context for the series.

Read more

#SharkWeek becomes top trend on Facebook with 3.4 million interactions after day one

Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Discovery had their highest ratings yet for the big week and Facebook is at the center of the social TV activity. Lost Remote has learned that #SharkWeek became the top trend on Facebook with 3.4 million interactions only after one day. Read more

Why the TV industry should pay attention to Blip

As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more

An inside look at the social TV world of Discovery's ID Addicts

The Investigative Discovery (ID) channel describes itself as a blend of "fact-based analytical content and compelling human sources." While this cable channel grows by delivering content to the Law & Order-obsessed kind of TV viewers, they have fostered an extremely unique and passionate fan base online. We spoke with Nellie Ryan, ID's Senior Director of Marketing Strategy about the word of ID Addicts.

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