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Posts Tagged ‘Discovery’

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

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‘Deadliest Catch’ to host #CatchLive Chat with Cast During Tonight’s Episode

Screen Shot 2014-06-17 at 1.06.05 PMDiscovery’s ‘Deadliest Catch’ is one of the most social shows on TV, and tonight fans will have the opportunity to take part in a #CatchLive event in which ‘Catch’ stars will answer fan questions during the commercial breaks of the episode. The event begins at 8:30pm EST, 30 minutes prior to the new episode, ands fans will be able to submit questions via Facebook and Twitter with #CatchLive and @DeadliestCatch.

The network has also created a microsite at discovery.com/CatchLive, which features a stream of incoming tweets and the chat itself. Participating in the event are Northwestern captain Sig Hansen, his daughter Mandy Hansen, Captain of the Time Bandit Johnathan Hillstrand, Cornelia Marie captain Josh Harris, and Executive Producer David Pritikin. Read more

Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

Puppy Bowl X may be cute, but don’t take the event lightly

xxxxxx_PBX_DTSX_Graphic_448x333Animals will be in the national spotlight on February 2. The majority of Americans will be tuning in to watch the Broncos face off against the Seahawks in Super Bowl XLVIII; a smaller subset will be tuning in to watch Puppy Bowl X, which will premiere on Animal Planet from 3-5 PM.

Animal Planet enjoyed record-breaking ratings, web traffic, and social buzz last year, and to celebrate the tenth consecutive year of the show, the network is introducing the Puppy Bowl X Fantasy Game and will feature fan Instagrams of pets enjoying the game on TV throughout the broadcasts.

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With Klondike, Discovery makes its first foray into scripted TV

32292_DAY08_DSC2291.jpgKlondike, a scripted miniseries that follows two adventurers in Dawson City during the height of the Klondike Gold Rush, is set to debut tonight on Discovery. The show marks Discovery’s first foray into scripted television in its 27-year history and it is sure to attract Game of Thrones fans wanting to see more of Richard Madden (Robb Stark).

To generate buzz for the show, Discovery has created Social Saloon Live, a microsite that allows viewers to watch live cams set up in the real Dawson City and the Dawson City recreation that Discovery has installed in Times Square. The site also captures the social conversation surrounding the show and links to documents that provide historical context for the series.

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#SharkWeek becomes top trend on Facebook with 3.4 million interactions after day one

Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Discovery had their highest ratings yet for the big week and Facebook is at the center of the social TV activity. Lost Remote has learned that #SharkWeek became the top trend on Facebook with 3.4 million interactions only after one day. Read more

Why the TV industry should pay attention to Blip

As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more

An inside look at the social TV world of Discovery's ID Addicts

The Investigative Discovery (ID) channel describes itself as a blend of "fact-based analytical content and compelling human sources." While this cable channel grows by delivering content to the Law & Order-obsessed kind of TV viewers, they have fostered an extremely unique and passionate fan base online. We spoke with Nellie Ryan, ID's Senior Director of Marketing Strategy about the word of ID Addicts.

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Mechanical shark will eat what 'Shark Week' viewers tweet

Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.

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Skype courts Comic-Con with lounge built by TV's 'West Coast Customs'

Situated about a mile from the convention center is Skype's brand new custom-built trailer where people can stop by to use Skype and lounge around. To celebrate Comic-Con, the company had West Coast Customs (WCC), the car design shop that started Pimp My Ride on MTV, build the trailer. We spoke to Skype's TV consultant Jason Kahn and WCC's Founder and CEO Ryan Friedlinghaus about social TV and their custom trailer in San Diego.

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