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Posts Tagged ‘Discovery’

How Did Wallenda’s Skyscraper Stunt Compare to His Grand Canyon Walk on Twitter?

8e4c57215af94c2908321849605f337eNik Wallenda was the talk of Twitter Sunday night – but how did his Chicago walk fare compare to his walk across the Grand Canyon last summer?

According to our analytics partner Canvs, which measures Twitter sentiment, 41,467 out of the 153,086 tweets about ‘Skyscraper Live’ – which has its own microsite – were emotional reactions. 27% of the emotional reactions included the word “love” and 24% included “crazy.”

The top moment of the walk came between 8:40 and 8:45, when Wallenda began his blindfolded tightrope walk between Chicago skyscraper. Below, some more insights from Canvs on the differences between Wallenda’s two walks, followed by an infographic: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Wallenda Stunt Rivals ‘Shark Week’ on Discovery Channel

8e4c57215af94c2908321849605f337eNik Wallenda and The Discovery Channel had people talking this weekend. His Chicago tightrope stunt was broadcast across multi-platforms on Sunday night, battling football and “The Walking Dead.”

Amobee Brand Intelligence shared some social numbers from Sunday evening to Monday evening. Ammiel Kamon, SVP, Product Management at Amobee tells us that:

As for social, the activity didn’t show as much of a boost for Discovery Channel itself, but plenty for Wallenda and the associated hashtag. “Discovery Channel” accounted for only 4.5% of the social activity surrounding the stunt:
  • 87.3K Tweets around #SkyscraperLive
  • 35.7K Tweets around Nik Wallenda
  • 5.75K Tweets around Discovery Channel

Discovery Raises the Bar With Multiplatform Coverage of ‘Skyscraper Live’

8e4c57215af94c2908321849605f337e“’Skyscraper Live’ is truly a global television event, being broadcast in 220 countries – it is truly the definition of television you simply can’t miss,” Conal Byrne, VP of Digital Media at Discovery, told Lost Remote.

Nik Wallenda, “The King of the Highwire,” tonight will cross more than two city blocks uphill at a 15-degree  angle in ‘The Windy City.’ This will mark the steepest walk he’s ever attempted, and ‘Skyscraper Live’ will be broadcast live at 7pm EST (well, with a 10-second delay since he won’t be wearing a harness) on Discovery.

The network’s coverage will include a multiplatform experience built by the same team that created last year’s ‘Skywire Live’ (in which Wallenda tightroped part of the Grand Canyon). The team won an Interactive Emmy for Multiplatform Storytelling for their effort. SkyscraperLive.com will give fans the ability to stream the event, and currently features a 3D interactive look at the walk, a 360-degree view from the wire, and videos about Nik, his family, and his training. Read more

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

‘Deadliest Catch’ to host #CatchLive Chat with Cast During Tonight’s Episode

Screen Shot 2014-06-17 at 1.06.05 PMDiscovery’s ‘Deadliest Catch’ is one of the most social shows on TV, and tonight fans will have the opportunity to take part in a #CatchLive event in which ‘Catch’ stars will answer fan questions during the commercial breaks of the episode. The event begins at 8:30pm EST, 30 minutes prior to the new episode, ands fans will be able to submit questions via Facebook and Twitter with #CatchLive and @DeadliestCatch.

The network has also created a microsite at discovery.com/CatchLive, which features a stream of incoming tweets and the chat itself. Participating in the event are Northwestern captain Sig Hansen, his daughter Mandy Hansen, Captain of the Time Bandit Johnathan Hillstrand, Cornelia Marie captain Josh Harris, and Executive Producer David Pritikin. Read more

Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

Puppy Bowl X may be cute, but don’t take the event lightly

xxxxxx_PBX_DTSX_Graphic_448x333Animals will be in the national spotlight on February 2. The majority of Americans will be tuning in to watch the Broncos face off against the Seahawks in Super Bowl XLVIII; a smaller subset will be tuning in to watch Puppy Bowl X, which will premiere on Animal Planet from 3-5 PM.

Animal Planet enjoyed record-breaking ratings, web traffic, and social buzz last year, and to celebrate the tenth consecutive year of the show, the network is introducing the Puppy Bowl X Fantasy Game and will feature fan Instagrams of pets enjoying the game on TV throughout the broadcasts.

Read more

With Klondike, Discovery makes its first foray into scripted TV

32292_DAY08_DSC2291.jpgKlondike, a scripted miniseries that follows two adventurers in Dawson City during the height of the Klondike Gold Rush, is set to debut tonight on Discovery. The show marks Discovery’s first foray into scripted television in its 27-year history and it is sure to attract Game of Thrones fans wanting to see more of Richard Madden (Robb Stark).

To generate buzz for the show, Discovery has created Social Saloon Live, a microsite that allows viewers to watch live cams set up in the real Dawson City and the Dawson City recreation that Discovery has installed in Times Square. The site also captures the social conversation surrounding the show and links to documents that provide historical context for the series.

Read more

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