As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more

The Investigative Discovery (ID) channel describes itself as a blend of "fact-based analytical content and compelling human sources." While this cable channel grows by delivering content to the Law & Order-obsessed kind of TV viewers, they have fostered an extremely unique and passionate fan base online. We spoke with Nellie Ryan, ID's Senior Director of Marketing Strategy about the word of ID Addicts.

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Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.

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Situated about a mile from the convention center is Skype's brand new custom-built trailer where people can stop by to use Skype and lounge around. To celebrate Comic-Con, the company had West Coast Customs (WCC), the car design shop that started Pimp My Ride on MTV, build the trailer. We spoke to Skype's TV consultant Jason Kahn and WCC's Founder and CEO Ryan Friedlinghaus about social TV and their custom trailer in San Diego.

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In honor of the 25th anniversary of Shark Week -- or perhaps just to stir the social waters in advance of its premiere -- the Discovery Channel has teamed with UStream to offer a live stream from the Ocean Voyager Exhibit at the Georgia Aquarium. That's a huge tank home to 33 sharks, and it didn't take us long to see a few of them swimming by the lens.

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Part of the excitement around the fact that social TV is still so young is that there's an entire globe out there ready to hack, create and find new ways to make TV more social. Last week Tweek.TV, another social TV startup emerged in one of my favorite cities, Berlin. Marcel Duee, the company's co-founder previously worked at a startup (considered to be one of Berlin's first startups) that was sold to Nokia.

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Part of the excitement around the fact that social TV is still so young is that there's an entire globe out there ready to hack, create and find new ways to make TV more social. Last week Tweek.TV, another social TV startup emerged in one of my favorite cities, Berlin. Marcel Duee, the company's co-founder previously worked at a startup (considered to be one of Berlin's first startups) that was sold to Nokia.

Read more

Part of the excitement around the fact that social TV is still so young is that there's an entire globe out there ready to hack, create and find new ways to make TV more social. Last week Tweek.TV, another social TV startup emerged in one of my favorite cities, Berlin. Marcel Duee, the company's co-founder previously worked at a startup (considered to be one of Berlin's first startups) that was sold to Nokia.

Read more