By Natan Edelsburg on July 18, 2012 7:47 AM
Shark Week is getting closer and closer (cue Jaws music), set to premiere Sunday August 12 at 9 p.m. Discovery has already begun to build hype around the big 25th Anniversary with a live stream from 6 a.m. to 11 a.m. every day. That's just the beginning. Lost Remote has learned the details of the networks social TV strategy for the upcoming week of "jawsome" programming.