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Posts Tagged ‘dr. oz’

Holidays

How are you feeling today? An inside look at how ‘The Dr. Oz Show’ is using social TV

By Natan Edelsburg on December 19, 2012 8:25 AM

With the holiday season upon us, it’s extremely important to use social TV to stay fit and healthy as latkes, jelly donuts, eggnog and more are being thrown at us in every directly. Dr. Oz and his digital team behind the Emmy Award-winning “The Dr. Oz Show” have leveraged social TV to spread healthy living tips and create a social TV experience around asking the extremely important question, “how are you feeling today?”  Read more

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Blog

An inside look at NY Med's social TV strategy

By Natan Edelsburg on August 7, 2012 3:30 AM
Not all reality TV is Kardashians and singing competitions. This summer ABC News launched "NY Med," described as a "medical docuseries" that takes you inside the walls of New York Presbyterian Hospital (NYPH) (airing Tuesdays at 10pm and available on ABC.com). This sobering, informative, and often difficult-to-watch reality show makes you remember how amazing TV can be to tell you stories about real people.

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