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Posts Tagged ‘dr. oz’

How are you feeling today? An inside look at how ‘The Dr. Oz Show’ is using social TV

With the holiday season upon us, it’s extremely important to use social TV to stay fit and healthy as latkes, jelly donuts, eggnog and more are being thrown at us in every directly. Dr. Oz and his digital team behind the Emmy Award-winning “The Dr. Oz Show” have leveraged social TV to spread healthy living tips and create a social TV experience around asking the extremely important question, “how are you feeling today?”  Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

An inside look at NY Med's social TV strategy

Not all reality TV is Kardashians and singing competitions. This summer ABC News launched "NY Med," described as a "medical docuseries" that takes you inside the walls of New York Presbyterian Hospital (NYPH) (airing Tuesdays at 10pm and available on ABC.com). This sobering, informative, and often difficult-to-watch reality show makes you remember how amazing TV can be to tell you stories about real people.

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