E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more
Posts Tagged ‘E!’
Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.
It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.
At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.
E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.
The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.
Last night’s E! upfront was once again, the party not to miss. The Kardashians, Ryan Lochte, Kevin Jonas and more were in NYC for the network’s big celebration for advertisers. Social wasn’t just a side note, it was the main part of the night. In addition to the stars Instagramming and taking tons of photos with fans, Ryan Seacrest showed advertisers in his presentation how important the network’s web reach is. Read more
We wrote about E!’s coverage of the Golden Globes. Now the stars themselves are covering the show – using social TV. This year, Twitter has enlisted actors and directors in attendance at the Beverly Hilton Hotel to live-tweet the awards ceremony and to share red carpet photos, backstage happenings, and for those celebrities unable to score an invite – thoughts from their couches. Read more
NEXT PAGE >>