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Posts Tagged ‘E!’

E! launches ‘Instagram Wall’ to track top celebrity accounts

image002E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more

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Exclusive: Telemundo Partners With E! Online, mun2, and Billboard for Latin Music Awards

latin music awardsTelemundo is partnering with E! Online, its sister network mun2, and Billboard Magazine to make the Billboard Latin Music Awards the most social awards show yet.

Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.

It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.

At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.

E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.

The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.

Ryan Seacrest at the E! Upfront: web traffic to E! up 38% year over year

Last night’s E! upfront was once again, the party not to miss. The Kardashians, Ryan Lochte, Kevin Jonas and more were in NYC for the network’s big celebration for advertisers. Social wasn’t just a side note, it was the main part of the night. In addition to the stars Instagramming and taking tons of photos with fans, Ryan Seacrest showed advertisers in his presentation how important the network’s web reach is. Read more

Twitter enlists stars to live-tweet the Golden Globes

We wrote about E!’s coverage of the Golden Globes. Now the stars themselves are covering the show – using social TV. This year, Twitter has enlisted actors and directors in attendance at the Beverly Hilton Hotel to live-tweet the awards ceremony and to share red carpet photos, backstage happenings, and for those celebrities unable to score an invite – thoughts from their couches. Read more

E! takes Golden Globes coverage to the next level with second screen app

No property covers award shows better than E! Now the celebrity driven mega-brand is taking social TV for their red carpet events to a whole new level. For todays Golden Globes, the network has launched a brand new mobile app. Read more

Play 'DVR Death Match' with E! Online's new TV site

Just in time for fall TV and the Emmys E! Online has launched a brand new site dedicated to provided news and social outlets around television. TV Scoop, the new site, looks and feels like it's built for a tablet era of consuming with large pretty photos discussing the biggest moments in reality and scripted programming. We spoke to Romina Rosado, Vice President of E! Online about the social and interactive features that include a "DVR Death Match".

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'Keeping up with the Kardashians' on social TV

If you're unfamiliar with the name Kardashian you must be living in another decade. The family has redefined what it means to have a reality show coupled with social media influence. Kim Kardashian alone has amassed nearly 15 million Twitter followers. At its upfront, E! cited that they're "#1 in terms of combined network reach of on-air, online and mobile platforms," and the network just launched another season of "Keeping Up with the Kardashians," its flagship reality series.

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Second screen giving: E! and Shazam partner to raise money for Make-A-Wish Foundation

It's always nice to see a social TV integration aimed at a social good. USA and Viggle recently raised funds for Characters Unite, and now E! and Shazam have partnered to "Shazam For A Cause," an initiative to support the Make-A-Wish Foundation. It's tied to the new E! show, "Mrs. Eastwood & Company," about the life of Clint Eastwood's wife, his daughters...

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E! emphasizes social reach and tablet friendliness at upfront

NBCU's E! pulled out all the stops at their upfront in NYC last night. Kardashians, Jonas and more poured into Gotham Hall as Ryan Seacrest hosted a night that unleashed a rebranding of the network, more scripted content and a mission to own pop culture like no brand has ever before. A big social TV moment happened at the beginning when Seacrest stated that E is not just the number ten network on Twitter, but the number ten brand. Here's a closer look at E!'s rebranding, social TV infused programming and more.

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Shazam to power up to third of Super Bowl ads

Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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