Last night’s E! upfront was once again, the party not to miss. The Kardashians, Ryan Lochte, Kevin Jonas and more were in NYC for the network’s big celebration for advertisers. Social wasn’t just a side note, it was the main part of the night. In addition to the stars Instagramming and taking tons of photos with fans, Ryan Seacrest showed advertisers in his presentation how important the network’s web reach is. Read more
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We wrote about E!’s coverage of the Golden Globes. Now the stars themselves are covering the show – using social TV. This year, Twitter has enlisted actors and directors in attendance at the Beverly Hilton Hotel to live-tweet the awards ceremony and to share red carpet photos, backstage happenings, and for those celebrities unable to score an invite – thoughts from their couches. Read more
No property covers award shows better than E! Now the celebrity driven mega-brand is taking social TV for their red carpet events to a whole new level. For todays Golden Globes, the network has launched a brand new mobile app. Read more
Just in time for fall TV and the Emmys E! Online has launched a brand new site dedicated to provided news and social outlets around television. TV Scoop, the new site, looks and feels like it's built for a tablet era of consuming with large pretty photos discussing the biggest moments in reality and scripted programming. We spoke to Romina Rosado, Vice President of E! Online about the social and interactive features that include a "DVR Death Match".
If you're unfamiliar with the name Kardashian you must be living in another decade. The family has redefined what it means to have a reality show coupled with social media influence. Kim Kardashian alone has amassed nearly 15 million Twitter followers. At its upfront, E! cited that they're "#1 in terms of combined network reach of on-air, online and mobile platforms," and the network just launched another season of "Keeping Up with the Kardashians," its flagship reality series.
It's always nice to see a social TV integration aimed at a social good. USA and Viggle recently raised funds for Characters Unite, and now E! and Shazam have partnered to "Shazam For A Cause," an initiative to support the Make-A-Wish Foundation. It's tied to the new E! show, "Mrs. Eastwood & Company," about the life of Clint Eastwood's wife, his daughters...
NBCU's E! pulled out all the stops at their upfront in NYC last night. Kardashians, Jonas and more poured into Gotham Hall as Ryan Seacrest hosted a night that unleashed a rebranding of the network, more scripted content and a mission to own pop culture like no brand has ever before. A big social TV moment happened at the beginning when Seacrest stated that E is not just the number ten network on Twitter, but the number ten brand. Here's a closer look at E!'s rebranding, social TV infused programming and more.
As everyone awaits the annual Ricky Gervais roast of celebrities, the Golden Globes, you might be wondering which celebrities will be getting it the worst, therefore generating the most buzz. If there's one thing we know Twitter, Facebook and the social web is good for during awards shows, it's laughing or oooing at the top moments.
Now that November has arrived, there's a big void on TV as a result of the unfortunate NBA lockout. Games are cancelled at least through the end of the month. The most action the NBA is currently getting on TV, besides SportsCenter updates on the lockout, is Kris Humphries sudden divorce from uber-celeb Kim Kardashian, which is already being memeified on the social web. In an attempt to understand how the NBA lives on TV and through conversations about TV online, we took a look at some of the reality TV shows NBA players have popped up in.
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