World Wrestling Entertainment Inc. (WWE) has become a powerful social TV brand in the past year. A little over a decade ago, the organization was struggling for definition as name disputes and corporate restructuring dominated headlines. Today, with the help of social platforms, their broadcast ratings are up. Fans are more passionate than ever, flocking to Twitter, Facebook and their brand new website to discuss fights, engage with the celebrity fighters and build their own personal niche within the community. They even won six Mashable Awards in 2011 including "Digital Company of the Year."

Read more