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Posts Tagged ‘Egypt’

When art and music change the world: new MTV World series ‘Rebel Music’ follows young people in 6 countries

safe_imageLast Monday, MTV World debuted ‘Rebel Music,’ a new documentary series about musicians and artists in areas of conflict. ‘Rebel Music’ will feature six episodes examining the lives of young people using art and music to create change around the world. The first two episodes premiered last week, and the remaining four episodes will debut weekly on mtvU and RebelMusic.com. Artist and activist Shepard Fairey, who also created the visual identity for ‘Rebel Music,’ is an executive producer. Read more

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How Al Jazeera used Twitter to distribute its TV signal

Of all the links tweeted around during the Egypt protests, one was shared the most: the link to Al Jazeera English’s live stream. And for an international channel desperate for U.S. distribution, it was all by design.

Al Jazeera used Twitter’s “promoted tweets” to get out the word, sponsoring various keywords, from Egypt to Tahrir Square. As users searched, Al Jazeera tweets were pinned to the top of the results.

Explains Twitter’s Robin Sloan, “As stories pick up steam – for instance, word gets out that Egyptian President Hosni Mubarak is about to make another statement – the team tweets relevant information and promotes it, making sure it’s ready and waiting if and when ‘Mubarak’ becomes a Trending Topic and Twitter users click his name, looking for more information.” Al Jazeera said they used promoted tweets “just like a news desk.” Smart.

In the end, Twitter was one of the live stream’s largest referrers, Sloan said. “The Al Jazeera team has demonstrated something remarkable: used in a particular way, Twitter can be a TV distribution platform, too.”

Al Jazeera launches social campaign to get on U.S. TV

With Egypt as its crowning moment, Al Jazeera English has now launched Meetup and Twitter campaigns to “demand Al Jazeera” appear on U.S. television. Using Meetup Everywhere, Al Jazeera fans are urged to attend local meetups on February 10th to help influence cable and satellite providers to carry the channel.

Al Jazeera also bought promoted Tweets today to spread the message, using the hashtag #demandaljazeera, which seems to be generating a fair amount of activity.

“Millions of Americans want to watch our channel and better understand our region, and too many are deprived of that opportunity,” said Wadah Khanfar, the network’s director general. Al Jazeera is offering resources, too, from a list of cable and satellite operators to facts and figures about the network.

Anonymous on TV, Al Jazeera reporters still tweeting

The Egyptian government closed Al Jazeera’s Cairo bureau early Sunday, pulled its reporters credentials and blocked the network’s TV signal in Egypt, the network said. “Our staff has packed up our entire office in the downtown bureau and has relocated,” says a producer in an audio report filed here. “We are doing phone interviews. No Al Jazeera staff are going to be using their names anymore on television.”

Later in the day, Al Jazeera was able to reestablish a live picture over Tahrir Square, but staff continued to report live on the phone, not revealing their names or locations in the city.

Meanwhile, many reporters are still tweeting with their names. Dan Nolan is still posting observations from Tahrir Square, promising Twitter followers not to worry about the media crackdown. “We’ll find a way to get this out to you,” he tweeted. Al Jazeera has set up a Twitter list here with its reporters on the ground.

With the Internet still shut down in Egypt, it’s unclear if the government can access Twitter.

Earlier: Al Jazeera English shines as communications cut in Egypt

NYT interviews Egyptian blogger via Skype

It looks like much of Egypt is without internet access at this hour, but earlier the NY Times interviewed Gigi Ibrahim (@Gsquare86), an Egyptian blogger and activist, who’s been sending out a steady stream of tweets from Cairo. And they did it via Skype:

Call it “social newsgathering,” a new skill that involves Twitter sleuthing, Skype interviewing and for TV folks, an open mind about video quality. I particularly like the way NY Times edited the piece — Robert Mackey, wearing a headset and sitting at his desk, asking her questions. It feels more personal, more real.

Ibrahim has also aired on BBC — her webcam a TV studio, her Twitter account a tool to connect with journalists across the world. “It’s important to me to be kind of like a citizen journalist, because our press here, not everything gets broadcast,” she says.