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Posts Tagged ‘election’

A look back at the most social election ever [video]

To think that a few elections ago there was no Twitter, Facebook, memes or trends the way we know them today is hard to fathom. While the election seems like a distant thought at this point the impact it had on social TV was enormous. Here’s CNN’s recap video on how social TV changed the way they covered the election. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Big spike in ‘dual screening’ during election night as TV viewers track results online

While nearly all voters (92%) followed election returns on TV, just over one-quarter (27%) of them followed the results simultaneously on TV and the web on election night, according to a new study by the Pew Research Center. For those under the age of 40, the number of “dual screeners” jumped to 39%. If you ask us, that’s a surprisingly high number; most second-screen studies just measure proximity — if people are on their devices while the TV is on — but these numbers illustrate true simultaneous engagement.

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Viewers using Peel app predict Obama will top election

During the debates, Peel’s app enabled viewers with Samsung tablets to “cheer” and “boo” in real-time with the candidates. Peel said it reported 1.5 million interactions during the debates — 4,200 per minute — with Obama scoring 2.4 cheers for each boo and Romney coming out even. The app also polled viewers on their intended votes, divided down by state, and Obama came away with 285 electoral votes (with three undecided states) for the win.

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Bringing your social graph to TV, meet Stevie

Stevie, a Tel Aviv-based startup has a mission to change the way we consume social on TV. The company, which “turns your Facebook and Twitter into a beautiful television experience,” launched at TechCrunch Disrupt is announcing a big partnership today to bring their service to more devices. We spoke with CEO and Founder Yael Givon. Read more

Social TV results from the third presidential debate

The third debate concluded on Monday evening providing another serving of massive social TV data. Twitter, Bluefin Labs, SnappyTV and more were all reporting on the results and what we can learn from the social web. The interesting analysis will probably come after the election takes place, but for now here are the highlights from the third debate on foreign policy. Read more

How CNN and SnappyTV created social TV producers for the debates

Debate season is in full force and social TV continues to define viewers reactions to these broadcasted spectacles. In our preview of the first election we wrote about CNN allowing viewers to become live TV producers by giving viewers the opportunity to clip and share their favorite moments in real-time. SnappyTV is the social TV technology platform that has made this possible for both the first presidential debate and tonight’s veep debate. The company has just released an infographic visualizing tonight’s debate and snaps. We also learned more about how this forward-thinking partnership with CNN works. Read more

Obama speech sets 'record political moment' on Twitter

President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. In all, 9 million tweets about the DNC this week were sent by the conclusion of the president's speech.

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FOX News and Twitter launch partnership for conventions

Fox News and Twitter already have a history of strategic partnerships that tap into the social platform's vast amount of data. In January the two worked together around Fox News' Republican debate, and now they're partnering for the conventions, extending Twitter's Political Index to television with a wider range of political figures. We spoke with Jeff Misenti, VP of FOX News Digital about the partnership.

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CNN and Facebook launch 'Election Insights' powered by Mass Relevance

CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...

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Second screen apps identify who paid for that political TV ad

The campaign season has officially kicked into high gear, and viewers in many states are beginning to see a barrage of political advertising. Most of those spots are financed by PACs of all shapes, sizes and political persuasions to the tune of hundreds of millions of dollars. Two new apps, Super PAC App and Ad Hawk, listen to TV ads Shazam-style, then let you know who's footing the bill.

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