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Posts Tagged ‘election 2012’

TV networks see record breaking traffic to websites during election night

Just about a year ago, Lost Remote’s Cory Bergman pointed out that TV sites should turn into second screens. A year later, TV networks have taken this advice and are now seeing record breaking results to their main dot coms. Election night was proof of that and here’s why. Read more

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President Obama wins election, tweets before giving speech on TV

President Barack Obama has been re-elected bringing an end to a long and grueling battle between the president and former Governor Mitt Romney. At 11:18, after some magical swipes by CNN’s John King on their magical election wall, the network declared the President Obama had won the electoral votes he needed to get re-elected. Three minutes earlier, the president declared victory with a signature “-bo” tweet. Read more

Fox News and Twitter team up to report on election night

Election day is finally here. The next 24 hours will unleash a plethora of information across the social web that might often be hard to understand. On November 1st, Twitter launched a new political engagement map, which they described here. Tonight, the social platform is teaming up with Fox News “to bring viewers the latest on Twitter and other data analytics, first on FOX.” We interviewed Fox News anchor Jenna Lee about how the network is planning to use social TV throughout the day. Read more

Bringing your social graph to TV, meet Stevie

Stevie, a Tel Aviv-based startup has a mission to change the way we consume social on TV. The company, which “turns your Facebook and Twitter into a beautiful television experience,” launched at TechCrunch Disrupt is announcing a big partnership today to bring their service to more devices. We spoke with CEO and Founder Yael Givon. Read more

An inside look at CNN’s election social TV success

Hurricane Sandy is still dominating news coverage, but the election is still rumbling our way as well. CNN has had tremendous success this election cycle that has put them at the top of Trendrr’s social leader board for all three presidential debates and the veep debate (more than ten networks aired these debates). We spoke with Steve Krakauer the  Senior Digital Producer CNN/US about the strategy that led to this success.  Read more

Trendrr secures patent for data processing methods

Trendrr has made a big announcement today, one that is sure to help their services grow in the long term. The social TV analytics company has announced that “the United States Patent and Trademark Office has awarded the company U.S. Patent No. 8,271,429, which protects the data collection and web-based display methods.” Their release goes onto explain that “the patent, entitled ‘System and method for collecting and processing data,’ protects Trendrr’s intuitive, turnkey enterprise technology solution, which solves the problem of processing, understanding and leveraging social data around television.” We spoke with CEO Mark Ghuneim about what this means for his company and about the unique ways they tracked the debates by looking at attribution by network. Read more

FOX News and Twitter launch partnership for conventions

Fox News and Twitter already have a history of strategic partnerships that tap into the social platform's vast amount of data. In January the two worked together around Fox News' Republican debate, and now they're partnering for the conventions, extending Twitter's Political Index to television with a wider range of political figures. We spoke with Jeff Misenti, VP of FOX News Digital about the partnership.

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CNN and Facebook launch 'Election Insights' powered by Mass Relevance

CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...

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