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Posts Tagged ‘endemol’

How Did DirecTV-Exclusive ‘Kingdom’ Make Nielsen’s Twitter TV Ratings Chart Last Week?

kingdom-direct-tv-nick-jonas‘Kingdom’ – a MMA-themed family drama – premiered last week on Audience Network, which is only available to DirecTV subscribers. It’s hard enough for a network show to crack Nielsen’s daily Twitter TV Ratings chart, but ‘Kingdom’ rounded out last Wednesday’s chart with a unique audience of 658,000, and 797,000 impressions.

The show is produced by Endemol Studios, and the studio has been empowering the show’s talent by creating social skins for their profiles, custom episodic graphics, and tweet suggestions for top moments in each episode.

“We we were in good company with shows on broadcast television networks,” Philippe Maigret told a crowd at MIPCOM this week. “To put things in context, Kingdom at this stage only plays on a platform distributed to about 20 million homes, whereas the broadcast television networks are distributed to over 100 million homes.” Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Endemol Beyond inks exclusive deal with YouTube celebrity Michelle Phan

If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who  recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.

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Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”

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