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Posts Tagged ‘endemol’

How Did DirecTV-Exclusive ‘Kingdom’ Make Nielsen’s Twitter TV Ratings Chart Last Week?

kingdom-direct-tv-nick-jonas‘Kingdom’ – a MMA-themed family drama – premiered last week on Audience Network, which is only available to DirecTV subscribers. It’s hard enough for a network show to crack Nielsen’s daily Twitter TV Ratings chart, but ‘Kingdom’ rounded out last Wednesday’s chart with a unique audience of 658,000, and 797,000 impressions.

The show is produced by Endemol Studios, and the studio has been empowering the show’s talent by creating social skins for their profiles, custom episodic graphics, and tweet suggestions for top moments in each episode.

“We we were in good company with shows on broadcast television networks,” Philippe Maigret told a crowd at MIPCOM this week. “To put things in context, Kingdom at this stage only plays on a platform distributed to about 20 million homes, whereas the broadcast television networks are distributed to over 100 million homes.” Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Endemol Beyond inks exclusive deal with YouTube celebrity Michelle Phan

If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who  recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.

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Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”

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