It’s accepted knowledge that digital is upending traditional media. But sometimes, that’s just not the case. In the latest installment of Mediabistro’s So What Do You Do?, Entertainment Weekly managing editor Jess Cagle tells how social TV has been a boon to his mag’s print sales:

“There is tremendous engagement around television… I will very often look at the social media surrounding of a particular show and make the [cover story] decision based on that,” Cagle explained, pointing toVampire Diaries as an example. “We thought there is so much social media going on around the show, and it went crazy.  Ian Somerhalder tweeted it out to his legion of followers, and that actually translated into print sales.”

Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?

– Mona Zhang

By now, most people know that Seth McFarlane will host the 85^th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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TV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day. Before the summer even ends, Fox is the latest network to launch a big social push to get viewers excited about their fall TV programming. Sunday and Monday, in partnership with Entertainment Weekly, the network is launching 10 screenings of its new comedies "Ben and Kate" and...

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One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...

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There's an exciting social TV app that hit the ecosystem this fall, and it has the potential to change the TV magazine business. Entertainment Weekly's viEWer app, powered by i.TV, is combining social viewing with their expert journalists for viewing events in an app that works within a browser. This is already proving to be a lucrative property for the magazine. This month, Pepsi is sponsoring X Factor content on the platform, and on 12/15 "So You Think You Can Dance" judge Mary Murphy will co-host an episode of X Factor within the app.

Read more

There's an exciting social TV app that hit the ecosystem this fall, and it has the potential to change the TV magazine business. Entertainment Weekly's viEWer app, powered by i.TV, is combining social viewing with their expert journalists for viewing events in an app that works within a browser. This is already proving to be a lucrative property for the magazine. This month, Pepsi is sponsoring X Factor content on the platform, and on 12/15 "So You Think You Can Dance" judge Mary Murphy will co-host an episode of X Factor within the app.

Read more