By now, most people know that Seth McFarlane will host the 85th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more
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The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?
One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...
There's an exciting social TV app that hit the ecosystem this fall, and it has the potential to change the TV magazine business. Entertainment Weekly's viEWer app, powered by i.TV, is combining social viewing with their expert journalists for viewing events in an app that works within a browser. This is already proving to be a lucrative property for the magazine. This month, Pepsi is sponsoring X Factor content on the platform, and on 12/15 "So You Think You Can Dance" judge Mary Murphy will co-host an episode of X Factor within the app.