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Posts Tagged ‘erin dwyer’

Exclusive: STARZ Launches ‘Apothecary Cabinet’ Ahead of ‘Outlander’ Premiere

outlander-first-look-starzSTARZ has a social TV hit on its hands, and the show hasn’t even started yet.

‘Outlander’, which premieres August 9, is based on Diana Gabaldon’s seven-book series that has sold more than 25 million copies worldwide. The eighth installment of the ‘Outlander’ series titled ‘Written in My Own Heart’s Blood’ was released two weeks ago.

Ahead of the series premiere and to capitalize on the buzz around the eighth installment of the book, STARZ launched OutlanderCommunity.com, a social destination which aggregates the latest ‘Outlander’ content across Facebook, Twitter, Instagram, Pinterest, and fan blogs. In an email exchange with Erin Dwyer, Executive Director for Digital Marketing at STARZ, Dwyer told Lost Remote that “OutlanderCommunity.com visitor numbers are outpacing 5 of our other Original programming experiences in lifetime visits and we haven’t aired yet!”

STARZ today is also launching an Apothecary Cabinet on OutlanderCommunity.com, a second screen feature which allows users to explore plants and herbs used during the 1700s when modern medicine wasn’t available.  These remedies will factor heavily into the series and users will be able to find information on 14 different plants that were used to treat everything from warts and corns to heart attacks and infection. Each of the interactive information cards are shareable via social. Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

An inside look at Starz’s social TV strategy for ‘The White Queen’

We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.

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An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience

In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes. We interviewed Erin Dwyer, Starz Executive Director of Digital Marketing about the details of this impressive social TV experience. Read more

Starz integrates 'Boss' Facebook fans in amazing video trailer

The show that will replace the void in viewers' hearts after Breaking Bad ends will be the Starz returning drama, Boss. Last year's first season received critical acclaim and the network launched a social experience to capture the scandal from the show as Kelsey Grammer (Mayor Tom Kane) put him the best performance of his career. This time, they've created an amazing Facebook-connected video trailer that makes you the central character through some snazzy technological trickery.

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