In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes. We interviewed Erin Dwyer, Starz Executive Director of Digital Marketing about the details of this impressive social TV experience. Read more
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The show that will replace the void in viewers' hearts after Breaking Bad ends will be the Starz returning drama, Boss. Last year's first season received critical acclaim and the network launched a social experience to capture the scandal from the show as Kelsey Grammer (Mayor Tom Kane) put him the best performance of his career. This time, they've created an amazing Facebook-connected video trailer that makes you the central character through some snazzy technological trickery.