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Posts Tagged ‘ESPN’

Project Blueprint and ESPN’s impressive digital and social growth

ESPN_Logo_CLR_PosIn January, ESPN networks and ABC sports programming drove 20.6 million tweets, good for 20% of all TV-related Twitter activity during the month. Sports programming will continue to be the main driver of social TV growth, and Disney is in a good position to reap the rewards of social TV advertising revenue should cross-platform measurement become more accurate and uniform. Perhaps this is why ESPN jumped at the opportunity to be the first brand to participate in Project Blueprint.

Project Blueprint, the brainchild of comScore and the Coalition for Innovative Media Measurement (CIMM), was the industry’s first cross-media measurement initiative to measure five screens: TV, radio, computer, smartphone and tablet. The pilot was launched in late 2012 and ESPN announced some initial findings in June 2013. Read more

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ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

Second Screen Sports Experience Personalized With New SportsCenter App

Sportscenter appESPN is out with its new SportsCenter app for iOS and Android with aims of offering fans their most personalized second screen sports experience yet.

The app is an enhancement from the previous ScoreCenter app, and offers users the ability to focus updates and content on the teams they love: just enter in the teams you’d like to receive updates on, and your team’s results appears at the top of your score feed in addition to targeted news and videos about your team under the favorites tab.
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In advance of the 2014 World Cup, ESPN partners with Mobovivo to launch ESPN Sync

screen480x480In advance of the 2014 World Cup, ESPN has partnered with Mobovivo to launch ESPN Sync, a second screen app for iOS [available now] and Android devices [coming in December]. Mobovivo is known for its companion apps for sports and live events, and its advertising abilities. Read more

With return of ESPN campaign, now fans can enter the hall of fame

espn304x200After a successful inaugural year in which nearly 50,000 votes were cast, ESPN has announced that the Fan Hall of Fame, which celebrates extraordinary sports fandom, will return for a second year.  The Fan Hall of Fame will honor three US and Canadian sports fans and will feature an integrated campaign across ESPN’s platforms. Read more

An inside look at ESPN’s growth across multiple platforms

ESPN_Logo_CLR_PosDespite increased TV competition, ESPN continues to show massive growth across multiple platforms. In September it saw its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. Read more

ESPN and Twitter expand their partnership with video at the center

Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more

ESPNU launches late night show powered by social

They say each generation is more digitally savvy than the next. As younger generations begin to produce TV for major networks, the social platforms they grew up with are beginning to become the focus of how they create content. ESPN has just launched its first major late night show on ESPNU called UNITE.

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Exclusive: @ESPN to give out prizes during Home Run Derby

The MLB Home Run Derby is taking place tonight as part of the All Star festivities. Lost Remote has learned exclusively that ESPN will be making the broadcast more social by offering prizes for those following @ESPN and tweeting with #HRDerby. Here are the details...

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Inside look at how social is being used for Wimbledon

Wimbledon has been underway for a week and the major Tennis tournament has been a platform for some very exciting social activations. ESPN has rights to the tournament for the first time, and it has a robust strategy to use their social footprint throughout the event. We spoke to Emeka Ofodile, ESPN's Director of Marketing overseeing Wimbledon about their strategy.

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