Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more
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They say each generation is more digitally savvy than the next. As younger generations begin to produce TV for major networks, the social platforms they grew up with are beginning to become the focus of how they create content. ESPN has just launched its first major late night show on ESPNU called UNITE.
The MLB Home Run Derby is taking place tonight as part of the All Star festivities. Lost Remote has learned exclusively that ESPN will be making the broadcast more social by offering prizes for those following @ESPN and tweeting with #HRDerby. Here are the details...
Wimbledon has been underway for a week and the major Tennis tournament has been a platform for some very exciting social activations. ESPN has rights to the tournament for the first time, and it has a robust strategy to use their social footprint throughout the event. We spoke to Emeka Ofodile, ESPN's Director of Marketing overseeing Wimbledon about their strategy.
Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" -- the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include...
Live TV has enabled sports leagues to provide for fans via the social web like never before. Major League Baseball has been at the forefront of this social TV innovation. Last summer Stephen Colbert took over its Twitter account. In December MLB added a brand new social media layer to one of its studios, and last month they recorded three million downloads to their app in just eight days. With a 162-game season and playoffs, the MLB decided to do more than just create a social TV strategy. They created an entire Fan Cave, now in its second season.
At ESPN's upfront presentation today, the sports network announced a strategic relationship with Twitter to co-produce unique social experiences around larger sports events. Advertisers will be able to buy into both ESPN's properties and the Twitter components in a single integrated buy: the first time Twitter has cut such a deal with a network around major events. The first event gets underway shortly with the NBA Finals...
With the NBA playoffs underway, the MLB season heating up and the summer nearing, Comcast and Disney have announced that live ESPN will be available to Xfinity subscribers via the WatchESPN app. The streaming will work on iPhones, iPads and iPod Touch devices as well, according to their release. This is a big step for the idea of TV Everywhere and a step...
ESPN.com is rolling out the ability for users to connect their Facebook accounts and automatically share what they're reading with their friends. ESPN joins a handful of TV brands that have made the move to "frictionless sharing" including msnbc.com, TODAY.com, The Daily Show, MTV News and the largest CBS station sites.
In a first for the sports network, ESPN will stream live NCAA basketball games on Facebook. It's an extension of ESPN3's distribution, so that means users will have to be qualified (via an affiliated internet provider) to watch ESPN3 in the first place. And ESPN3 won't stream the tournament -- just the 225 men's and women's Championship Week games, which get underway on Thursday. Still, it's a big move to bring live, valuable video to Facebook.
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