Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more
Posts Tagged ‘ESPN’
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At ESPN's upfront presentation today, the sports network announced a strategic relationship with Twitter to co-produce unique social experiences around larger sports events. Advertisers will be able to buy into both ESPN's properties and the Twitter components in a single integrated buy: the first time Twitter has cut such a deal with a network around major events. The first event gets underway shortly with the NBA Finals...
With the NBA playoffs underway, the MLB season heating up and the summer nearing, Comcast and Disney have announced that live ESPN will be available to Xfinity subscribers via the WatchESPN app. The streaming will work on iPhones, iPads and iPod Touch devices as well, according to their release. This is a big step for the idea of TV Everywhere and a step...
ESPN.com is rolling out the ability for users to connect their Facebook accounts and automatically share what they're reading with their friends. ESPN joins a handful of TV brands that have made the move to "frictionless sharing" including msnbc.com, TODAY.com, The Daily Show, MTV News and the largest CBS station sites.
In a first for the sports network, ESPN will stream live NCAA basketball games on Facebook. It's an extension of ESPN3's distribution, so that means users will have to be qualified (via an affiliated internet provider) to watch ESPN3 in the first place. And ESPN3 won't stream the tournament -- just the 225 men's and women's Championship Week games, which get underway on Thursday. Still, it's a big move to bring live, valuable video to Facebook.
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