Today, FremantleMedia and Applicaster announced a partnership to create a companion app to “Master Athletes,” a reality format that’s been popular in Sweden and is being introduced at MIPCOM in Cannes next week.
The show is intense. From the release:
24 ultra-fit members of the public who prepare themselves for a grueling 10-week challenge. They live, eat, sleep and train together in the Master Athletes Village where relationships develop, alliances are formed and the intense battle begins.
Luckily, viewers won’t have to be “ultra” anything to play along with the contestants. Using the app, they can see instant replays, watch extra video content, and play trivia with friends and other app users. Fans can also interact directly with their favorite contestant through the app.