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Posts Tagged ‘europe’

How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign

Executing a social TV is challenging enough with a brand new season that hasn’t yet been released before in the U.S. Darewin, France’s premiere social TV agency had to deal with launching The Walking Dead in France, at a late time zone, two years after the U.S. launch where probably pirating meant that many had already seen the episodes. We spoke with Darewin founder and CEO Wale Gbadamosi Oyekanmi about launching the first Zombie attack on Twitter, with network NT1. Read more

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Have you already watched Downton Abbey season three?

One of the most popular dramas on TV right now is Downton Abbey, the British show that has reinvigorated the possibilities of a period piece. We’ve covered the success this show has had both in the U.S. airing on PBS and across 100 countries where the show has been purchased to air. The third season of the show, taking place post World War I in the roaring 20s, just aired its sixth episode in the UK this Sunday. How can viewers in the U.S. and outside of the UK expect to wait to watch the new season? For over a decade TV fans around the world have been accessing their favorite TV content as they choose. Now, with a global social web it’s no longer acceptable to let the current business models destroy TV for fans. Here are the problems facing the global TV market. Read more

How social TV is changing in Europe

Over the past year we’ve seen some major innovations in social TV come from Europe. From Zeebox, to Tweek.tv, to StatsForce.TV and more the use of social platforms by TV companies and the innovation coming from it is increasingly mirroring that of the U.S. One of the biggest conferences in the continent that heavily addressed social TV issues was IBC 2012, which took place earlier this fall in Amsterdam. We interview James Nuefeld about his experience at the conference in Amsterdam and his thoughts on how social TV is changing across the content. Read more

SecondScreen Networks expands into Europe with Webrangers

SecondScreen Networks, the popular advertising platform to reach multiple screens in sync has announced their first partnership in Europe. The NYC-based company will now offer solutions for an Amsterdam-based social TV agency called Webrangers.

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