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Posts Tagged ‘ew’

Exclusive: An Inside Look at Entertainment Weekly’s Comic-Con Plans

entertainment-weekly-logoComic-Con begins next week in San Diego and ‘Entertainment Weekly’ will provide readers and fans with unparalleled access.

Through ‘EW Hideout,’ the media brand will host top TV and film talent swinging by to promote their latest projects. ‘Entertainment Tonight’ will serve as the magazine’s broadcast TV partner, while EW Radio (on SiriusXM, channel 105) will air live interviews and coverage with morning show hosts Dalton Ross and Jessica Shaw, and ‘News & Notes’ hosts Julia Cunningham and Mario Correa.

‘EW’ is also preparing widespread print, TV, radio, online and social media coverage. “Our focus is on the real-time conversation, Chris Rackliffe, Senior Social Media Editor for ‘Entertainment Weekly,’ told Lost Remote when asked about the magazine’s social strategy for Comic-Con. “For us, that’s on Twitter and Instagram. Those networks will help our followers hear and see content as it’s happening.” Read more

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Entertainment Weekly expands Comic-Con coverage with Entertainment Tonight

Comic-Con is back and Lost Remote has returned for the second year to cover this TV fan phenomenon. Last year we learned about how important Comic-Con is to the TV world from Entertainment Weekly‘s (EW) Lynette Rice. Now the entertainment giant is returning to San Diego with mover coverage than ever before – this time teaming up with a major TV partner. Read more

GetGlue brings on EVP of Sales as their road to monetization speeds up

GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team. Read more

The second screen: your backstage pass to this year’s Oscars

By now, most people know that Seth McFarlane will host the 85th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more

The CW embeds Twitter feed in Entertainment Weekly print ad

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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Fox launches social Q&A in preparation for fall TV

TV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day. Before the summer even ends, Fox is the latest network to launch a big social push to get viewers excited about their fall TV programming. Sunday and Monday, in partnership with Entertainment Weekly, the network is launching 10 screenings of its new comedies "Ben and Kate" and...

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Inside look at Entertainment Weekly's TV and Comic-Con coverage [video]

One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...

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