Facebook last Tuesday released a host of Top 10 lists looking back at the most talked-about events, entertainers, and topics on the social network in 2014. ‘Game of Thrones’ topped the TV show list, and social TV staples such as ‘Orange is the New Black’ and ‘The Walking Dead’ comprised the rest of the Top 3. Still, other shows such as ‘The Big Bang Theory’ (though its linear ratings are through the roof) and ‘Downton Abbey,’ not often mentioned as social TV staples were also part of the Top 5.
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What are you obsessed with right now? When it comes to television shows, The Hollywood Reporter and Facebook have teamed up to find out. Yesterday, THR launched their “TV Obsession Index” which sources from Facebook to rank the shows that have you talking.
Nick Grudin, Diretor of Media Partnerships at Faceboook said in a statement:
The aggregate conversation happening about TV on Facebook creates a new and valuable window into the programming that audiences are excited about and moved by. The Hollywood Reporter has the unique editorial insight to put this data into context for the industry.
It’s also interesting to note that most of the shows on THR’s rankings weren’t number ones on the Nielsen Twitter ratings last week. There’s something about live, reality TV events that get Twitter rolling, while people seem to be sharing about things they actually like on Facebook. This is something that ListenFirst is also tracking with their Digital Engagement Index for brands and Digital Audience Ratings which combs all platforms (except Twitter because of their relationship with Nielsen) for chatter. Those ratings are published weekly in Variety.
Last year, Whistle Sports launched its YouTube network on the hunch that millennials weren’t watching sports the way they used to. Almost a year later, the network has grown substantially with 208 channels and over 9,000,000 subscribers. Last month, BSkyB invested $7 million in the network in an effort to expand their “ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business,” according to a statement. In other words, to evolve into the new, digital market.
November is Native American Heritage Month, and ‘Rebel Music: Native America’ will focus on the stories of four Native American activists and musicians and how they use art to address community issues.
“We’re so excited and proud to launch ‘Rebel Music: Native America’ on MTV’s Facebook page, bringing poignant, original long-form content directly to our largest social community,” said Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV. “We look forward to a rich and timely social conversation ensuing as we both celebrate and reflect on Native American Heritage month.”
Following the premiere of the show on Facebook premiere, ‘Rebel Music: Native America’ will then air on mtvU, MTV2, Centric, Epix 2 and Epix.com. It will also be made available free for download or streaming on iTunes, Hulu, Amazon Instant Video, Google Play, Verizon Flexview, and Xbox Video.
The remaining five documentaries that make up the second season of Rebel Music will premiere in the spring of 2015 and will feature stories from Iran, Myanmar, Senegal, Turkey, and Venezuela.
This morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”
Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).
Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For now.
If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more advertising eyeballs. But it also means that when something flops, it flops hard.
Let’s all pour one out for everyone over at VH1 this morning. “Drumline 2: A New Beat,” a spinoff of the super successful 2002 film “Drumline,” premiered last night. Yesterday, when #DrumlineANewBeat was circling around social media, fans could hardly contain themselves waiting for showtime. And then the movie started. It wasn’t just that stars Nick Cannon and Alexandra Ship weren’t living up to the beloved movie’s status. Fans were eager to give advice and complain about the technical stuff:
#Drumline2 would have came off better as a series instead of a movie. It was good, but tried to fit everybody’s story and it was too much
— Cameron Jones (@_CamJamBam) October 28, 2014
— SlowFire13 (@ya_hersey) October 28, 2014
Actually, the idea of a “Drumline” series sounds like a much better idea than a big event-style, made for tv sequel. #Drumlin2 is still trending this morning, and the social response is not getting any nicer though:
— RealTalk (@mzjuiceyfilled) October 28, 2014
Ouch. While the miniseries and TV movies are having their moment, it’s worth noting when the trend hits a saturation point. Some things might be better left alone.
October is Breast Cancer Awareness Month, and TODAY got things started with a host of on-air and Facebook-based initiatives.
To kick things off, TODAY changed their profile picture, altering the logo from its signature orange to pink (they also did this on air). Then, Joan Lunden, TODAY’s special correspondent during National Breast Cancer Awareness month was in the #OrangeRoom participating in a Facebook Q&A. One fan suggested that the Orange Room – TODAY’s social media zone – be renamed the Pink Room this month. Lunden’s response? “Good call. I’ll put in the request!”
TODAY also asked fans to submit #PinkPower photos, showing who they were supporting by wearing pink. So far, over 600 pictures have been submitted.
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