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Posts Tagged ‘Facebook’

TODAY Kicks Off Breast Cancer Awareness Month With Great Facebook Activations

Screen Shot 2014-10-01 at 1.29.47 PM

October is Breast Cancer Awareness Month, and TODAY got things started with a host of on-air and Facebook-based initiatives.

To kick things off, TODAY changed their profile picture, altering the logo from its signature orange to pink (they also did this on air). Then, Joan Lunden, TODAY’s special correspondent during National Breast Cancer Awareness month was in the #OrangeRoom participating in a Facebook Q&A. One fan suggested that the Orange Room – TODAY’s social media zone – be renamed the Pink Room this month. Lunden’s response? “Good call. I’ll put in the request!”

TODAY also asked fans to submit #PinkPower photos, showing who they were supporting by wearing pink. So far, over 600 pictures have been submitted.

Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

Facebook Media Hub Highlights Company’s Successful Social TV Partnerships

Screen Shot 2014-09-17 at 1.48.13 PMFacebook yesterday announced Facebook Media, a hub that, according to Director of Media Partnerships Nick Grudin, showcases ‘great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.’

In the past year, Facebook has become the go-to platform for brands advertising on mobile. It has also made major strides to enter the social TV conversation – introducing APIs designed for producers to seamlessly integrate data into telecasts, leveraging Instagram during red carpet events, and creating new products such as the ‘Mentions Box.’

Among the seven categories on Facebook Media is ‘TV,’ which currently includes two success stories (‘Game of Thrones Hosts Season 4 Premiere Event’ and ‘Pepsi IPL Cricket Tournament Integrates Facebook with TV’), one post (‘The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet’), and one best practice (‘Integrate TV with Social Content’). Read more

Stand Up To Cancer Partners With Facebook to Amplify Message

SU2C_1_onWhite-1Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show - and Facebook was the primary social partner for the telecast.

The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.

“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.” Read more

CBS News Foreign Correspondent Clarissa Ward Hosts Facebook Chat About ISIS

1400502-clarissa-ward-jsw-912a_714904bf9e1264112242dd02f795e4fe Clarissa Ward was in Istanbul recently speaking with a European jihadi who left Syria because of how terror-group ISIS has changed the nature of the war in Syria. Ward – a broadcast journalist – has been covering the war diligently and has spoken to many jihadists in Syria over the past few months.

Taking a break from her on-air and in-the-field duties, Ward today hosted a Facebook Q&A from London to field questions about ISIS, taking people behind the scenes of what it’s like to be a war correspondent and sharing her thoughts on situation.

Some highlights from the chat below, followed by the embedded post:

Read more

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

hulu-logoIn its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

Infographic: World Cup Shatters Facebook Engagement Records

FacebookTVThe World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

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