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Posts Tagged ‘Facebook’

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

Read more

Esquire Network’s ‘Lucky Bastards’ Debuts on Facebook Ahead of TV Premiere

We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.

The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.

“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”

Read more

2014 NCAA Tournament Drives 46 Million Interactions on Facebook

Facebook-LogoLost Remote received data from Facebook’s data team about the social activity surrounding the 2014 NCAA Tournament and Monday night’s championship game between the UConn Huskies and Kentucky Wildcats.

15.3 million people in the U.S. had 46 million interactions (defined as posts, comments and likes) related to the NCAA Tournament on Facebook between March 16 and April 7. Read more

‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

3 Predictions for How Facebook’s Paper Will Impact Social TV

3025932-inline-i-facebook-08Two weeks ago Facebook launched Paper, its latest and biggest splash in the standalone mobile app space. Many major tech sites hyped the launch and The Verge went as far as to title its piece on the app, “With Paper, Facebook just blew its own iPhone app out of the water…” Still, it remains to be seen whether Facebook members download the app and continue to use it.

In Brad Stone’s and Sarah Frier’s recent profile of Mark Zuckerberg for Bloomberg Businessweek, the authors describe an all-hands meeting at Facebook in 2012 where Zuckerberg declared that the company would be “mobile first.” Stone and Frier continue: Read more

The New Social Contract

socialtvThe intersection between social media and TV on-air is soaring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks.

“With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote. “Almost every network and TV station group is placing ‘Social Media’ clauses into talent contracts.”

For the most part, the language in these contracts are very controlling on the part of the company, demanding complete ownership of their talents’ social media activities, accounts, followers and access. For talent, caving in to these demands means risking losing their social media accounts in the event they leave their network.

“I don’t feel companies should have the ability to own an individual talent’s social media presence,” Johnson said, pointing out that most executives have no idea how much work talent puts in—mostly outside of work—to building their social media presence.

Johnson knows both the power—and lack of power—TV has in certain areas. Before becoming an agent, he started his career at CNN Headline News in the late 1980′s and later reported for NBC. Read more

Trending on Facebook: the 2014 Grammys

Facebook-LogoLast night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:

Read more

Tom Brokaw on Social Media and The Evening News

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Our sister-site TVNewser caught up with NBC News Special Correspondent Tom Brokaw recently at NYC’s 92nd Street Y where the NBC newsman interviewed former “Today” co-anchor Jane Pauley on her new book.

On whether the rise of social media adds value to the evening news, Brokaw thinks social is boosting viewership.

“It alerts the country to the fact something is going on, that brings more people to the evening news…that’s a good thing,” Brokaw said.

But the veteran NBC newsman, who didn’t have to deal with Twitter and Facebook during his 22 years anchoring “NBC Nightly News,” says journalists must find the right balance between traditional journalism and today’s social media reporting.

“You don’t want to be held hostage by it on the other hand,” he continued. “You have to be able to turn your head away from the social media, and email, and all the other instruments that are now available to you at a keystroke.”

Brokaw emphasizes the number one obligation for journalists is getting the facts right, and not to rush to judgment: “Too often, with the advent of social media, I think people are too quick to make quick judgments, and they’re often erroneous.”

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