Lost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more
Posts Tagged ‘Facebook’
Last night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:
“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.
“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.
In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity. Read more
Time Warner Cable announced that it will be taking over a space in New York’s Meat Packing District to create a ‘pop-up’ experience in the lead up to this year’s Super Bowl. Called Time Warner Cable Studios, the space will give network partners stations to develop to engage fans. While open, Time Warner Cable Studios will feature performances from high-profile music acts and surprise celebrity guests, and the cable provider’s Facebook page will be live-streaming the red carpet activity for all concerts. Read more
According to the Journal’s report, Snapchat is not currently on the market.
Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not likely consider an acquisition or an investment at least until early next year, the people briefed on the matter said. They said Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation, the people said.
According to the report, this is the second time Facebook attempted to buy Snapchat, previously offering over $1 billion, and coming back in recent weeks with the all cash offer, which would have doubled the amount it paid for Instagram in 2012.
Snapchat declined comment on the report.
NEXT PAGE >>