With more than 143 million Facebook likes and 1.2 million Instagram followers, MTV ranks as one of the biggest brands on both platforms. The network continues to outpace its rivals in terms of digital innovation, and with the MTV Movie Awards which aired last night, MTV has show the world that social TV is now about GIFs, Instagram and real-time access to fans via Facebook. Read more
Looking for guidance as you job hunt? Look no further. Join our Job Search Intensive, an interactive online event starting June 11, 2013. Over four weeks, you’ll watch live weekly webcasts featuring HR professionals, career experts, and recruiters who will share best practices for landing interviews and getting hired. Register here.
To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. Read more
Facebook is planning to add hashtags “as a way to group conversations,” reports the Wall Street Journal. “Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up,” the paper reported, pointing out that Facebook’s Instagram already uses hashtags.
Facebook is notoriously quiet about its internal numbers, but VP Dan Rose revealed a few TV statistics during his talk at the All Things D conference today. He said they counted 54 million Super Bowl mentions and 20 million for the Grammys. If we assume those numbers were taken over the same time period as Twitter’s reporting, that would mean Facebook’s private conversations outpaced Twitter’s public conversations for the biggest TV events of the year so far. Read more
Passion, purpose, people, product, and partnerships. Mark Zuckerberg embodied and employed these five “P’s” to help build Facebook. In amazing detail, Ekaterina Walter – a social media innovator at Intel that has been instrumental in making the company truly social – expounds on these traits in examining the rise of Zuckerberg and Facebook in her book ‘Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO’. Read more
As citizen journalism grows in popularity, CNN iReport continues to assert itself as a go-to platform for people to contribute breaking news stories. Last November, we wrote about iReport’s goal in relaunching their site, “to become the largest social network for news.” With CNN’s innovative use of Facebook’s Open Graph technology, they are making great strides in achieving this goal. Read more
We all know that Twitter is a big TV driver, thanks to the open nature of the platform and the company’s relentless efforts to work with the industry. But Facebook has always been a bit of a mystery. The majority of interactions on Facebook are private, and until recently, its search product has been essentially useless. But we all know that Facebook maintains a tremendous reach advantage over Twitter.
Whether you were among the thousands of people in Times Square waiting for the ball to drop or halfway around the world, this past year you had the opportunity to experience New Year’s Eve like never before. The Times Square Alliance and Countdown Entertainment, organizers of Times Square New Year’s Eve, along with partners Toshiba and Livestream joined forces to make New Year’s Eve 2012 the most interactive yet by introducing the 2013 version of its Times Square Ball App. Read more
Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success. Read more
Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. Read more
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