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An inside look at MTV’s social strategy for last night’s 2013 MTV Movie Awards

Natan Edelsburg — Mon, 15 Apr 2013 23:43:30 +0000

With more than 143 million Facebook likes and 1.2 million Instagram followers, MTV ranks as one of the biggest brands on both platforms. The network continues to outpace its rivals in terms of digital innovation, and with the MTV Movie Awards which aired last night, MTV has show the world that social TV is now about GIFs, Instagram and real-time access to fans via Facebook. continued…

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Lifetime promotes The Client List, starring Jennifer Love Hewitt, with “Month of Love” campaign

Natan Edelsburg — Sun, 17 Mar 2013 20:13:54 +0000

To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. continued…

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Would Facebook hashtags help steal the social TV show from Twitter?

Cory Bergman — Thu, 14 Mar 2013 18:59:41 +0000

Facebook is planning to add hashtags “as a way to group conversations,” reports the Wall Street Journal. “Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up,” the paper reported, pointing out that Facebook’s Instagram already uses hashtags.

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While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player

Cory Bergman — Tue, 12 Feb 2013 14:23:16 +0000

Facebook is notoriously quiet about its internal numbers, but VP Dan Rose revealed a few TV statistics during his talk at the All Things D conference today. He said they counted 54 million Super Bowl mentions and 20 million for the Grammys. If we assume those numbers were taken over the same time period as Twitter’s reporting, that would mean Facebook’s private conversations outpaced Twitter’s public conversations for the biggest TV events of the year so far. continued…

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Think Like Zuck: How TV execs can learn from Ekaterina Walter’s bestselling book

Natan Edelsburg — Sun, 03 Feb 2013 15:12:35 +0000

Passion, purpose, people, product, and partnerships. Mark Zuckerberg embodied and employed these five “P’s” to help build Facebook. In amazing detail, Ekaterina Walter – a social media innovator at Intel that has been instrumental in making the company truly social – expounds on these traits in examining the rise of Zuckerberg and Facebook in her book ‘Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO’. continued…

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In major upgrade, CNN iReport makes use of Facebook’s Open Graph technology

Natan Edelsburg — Sat, 26 Jan 2013 16:18:14 +0000

As citizen journalism grows in popularity, CNN iReport continues to assert itself as a go-to platform for people to contribute breaking news stories. Last November, we wrote about iReport’s goal in relaunching their site, “to become the largest social network for news.” With CNN’s innovative use of Facebook’s Open Graph technology, they are making great strides in achieving this goal. continued…

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Facebook more than triples Twitter’s TV influence, finds survey

Cory Bergman — Thu, 24 Jan 2013 10:58:07 +0000

We all know that Twitter is a big TV driver, thanks to the open nature of the platform and the company’s relentless efforts to work with the industry. But Facebook has always been a bit of a mystery. The majority of interactions on Facebook are private, and until recently, its search product has been essentially useless. But we all know that Facebook maintains a tremendous reach advantage over Twitter.

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A second screen New Year’s

Natan Edelsburg — Sat, 05 Jan 2013 19:26:49 +0000

Whether you were among the thousands of people in Times Square waiting for the ball to drop or halfway around the world, this past year you had the opportunity to experience New Year’s Eve like never before. The Times Square Alliance and Countdown Entertainment, organizers of Times Square New Year’s Eve, along with partners Toshiba and Livestream joined forces to make New Year’s Eve 2012 the most interactive yet by introducing the 2013 version of its Times Square Ball App. continued…

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How Offerpop helped make ‘Ru Paul’s All Star Drag Race’ and ‘Jersey Shore’ more social

Natan Edelsburg — Tue, 25 Dec 2012 14:05:04 +0000

Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success. continued…

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Mass Relevance launches new tool to curate photos for TV

Natan Edelsburg — Wed, 19 Dec 2012 02:18:57 +0000

Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. continued…

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Report: Facebook to go after TV dollars with autoplay video advertising

Cory Bergman — Tue, 18 Dec 2012 15:10:57 +0000

Facebook has immense reach and unprecedented targeting capability, but it’s been only mildly successful with online (and now mobile) advertising. But what if those strengths were applied to video? We may soon find out, as Ad Age is reporting that Facebook is planning to launch short video ads by April of next year on both desktop and mobile devices.

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Sidecastr update allows synched conversations with Facebook friends even when you can’t watch together

Natan Edelsburg — Fri, 16 Nov 2012 01:33:36 +0000

Sidecastr has continued to grow in popularity by focusing heavily on curation for the second screen (available to download for iPad here). The Boston-based startup recently launched the ability to synch conversations with Facebook friends, even if you’re not watching shows at the same time. Here are the details. continued…

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How ‘Pretty Little Liars’ used social TV for their Halloween special

Natan Edelsburg — Fri, 02 Nov 2012 14:36:23 +0000

Pretty Little Liars continues to set precedents for how a show can live beyond it’s traditional season cycle. They launched a web series at the end of their summer season and recently unleashed a Halloween special on ABC Family to keep fans glued to the teen drama. We interviewed Beth Johnson, VP of Digital Media for ABC Family and Dalia Ganz, Senior Manager of Digital and Partnership Marketing for ABC Family about their social TV strategy. continued…

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Trendrr secures patent for data processing methods

Natan Edelsburg — Mon, 15 Oct 2012 13:51:05 +0000

Trendrr has made a big announcement today, one that is sure to help their services grow in the long term. The social TV analytics company has announced that “the United States Patent and Trademark Office has awarded the company U.S. Patent No. 8,271,429, which protects the data collection and web-based display methods.” Their release goes onto explain that “the patent, entitled ‘System and method for collecting and processing data,’ protects Trendrr’s intuitive, turnkey enterprise technology solution, which solves the problem of processing, understanding and leveraging social data around television.” We spoke with CEO Mark Ghuneim about what this means for his company and about the unique ways they tracked the debates by looking at attribution by network. continued…

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An inside look at The Weather Channel’s social TV strategy for ‘Coast Guard Florida’

Natan Edelsburg — Wed, 10 Oct 2012 09:24:47 +0000

The Weather Channel is no stranger to social TV. Early on the weather-focused TV network inked an unprecedented partnership with Twitter to curate relevant tweets. They also have one of the most popular apps on the App Store and recently revamped their website to bring social even more center stage. As their digital footprint has grown, their original television content has as well. Tonight at 9pm Eastern the network is premiering “Coast Guard Florida,” a follow up to the successful “Coast Guard Alaska”. Florida will “will follow the men and women of the 7th Coast Guard District who are charged with keeping America’s ports secure and waterways safe, stemming the flow of illegal narcotics, securing the southeast border, protecting the environment, enforcing maritime laws and treaties and saving those in peril on the sea.” We spoke with Renee Willet, senior manager of social media marketing for The Weather Channel Companies about their social TV strategy for the big premiere. continued…

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