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Posts Tagged ‘Facebook’

Women 18-24 Drive World Cup Facebook Conversation on Monday

FacebookTVThe World Cup has already broken Facebook engagement records just one week into the games. Facebook is invested heavily in this year’s tournament, and its data team is closely monitoring the results. For the first time since the World Cup started, though, women 18-24 were the top demographic talking about Monday’s Group A matches, which included Brazil vs. Cameroon and Mexico vs. Croatia.

Younger women supporting Mexico carried the women 18-24 demo. Their interactions specifically mentioned “Chicharito,” who scored the last goal in the Mexico vs. Croatia match.  Read more

HBO and Facebook partner for ‘True to the End’ social TV marathon

Screen Shot 2014-06-14 at 1.17.01 PMHBO’s True Blood will come back for it’s final season on Sunday, June 22nd at 9pm. Earlier this week HBO launched a partnership with Facebook to create a social TV marathon leading up to the big premiere. “In celebration of the highly anticipated premiere of the seventh and final season of True Blood, HBO and Facebook are collaborating on an innovative use of social media insights that will highlight fan favorite moments from the series’ Facebook page (11 million fans) into the on-air broadcast,” according to the release. Here are the details. Read more

An inside look at Univision’s partnership with Facebook for the World Cup

Screen Shot 2014-06-13 at 2.27.53 AMThe World Cup is underway as millions take to social to share their passion for the games. Every major sporting event creates another opportunity for the major social networks to innovate in social TV and find a unique way to deliver content. For this year’s World Cup, Univision and Facebook struck an impressive partnership to track the games. “Univision will integrate Facebook and Instagram content in broadcast coverage while viewers are watching Univision Deportes Futbol Club, Contacto Deportivo, Republica Mundialista, as well as pre- and post-game coverage,” according to the announcement.

Facebook has launched special layer of data and content specifically for the World Cup, and as a result Univision is making a big investment in rolling out new, on-air tools to bring Facebook conversation and Instagram photos to broadcast in real-time. We interviewed Bob Morgan from Facebook’s Public Content Solutions (PCS) partner program and David Beck Univision’s Senior Vice President & General Manager of Social Media. Read more

CNN and Facebook Aim to ‘Connect Generations’ Through ‘THE SIXTIES’

cnn-logo_304x200The third episode of CNN’s 10-part series ‘THE SIXTIES,’ which explore the events and people that made the 1960s so iconic, premieres tonight at 9pm EST. Each week, the series focuses on a different angle -  “Sex, Drugs, and Rock N’ Roll” and “The War in Vietnam” among them – but tonight’s episode will explore perhaps the most memorable moment of one of history’s most memorable decades: ‘The Assassination of President Kennedy.’

In its conception, CNN wanted the series to appeal to more than just Baby Boomers. For this reason, the network partnered with Facebook to make the series interactive and engaging, and more, to attract Millennials. Read more

Something to ‘Like’: Facebook Launches ‘Trending World Cup’ and ‘Facebook Ref’

facebook_logoFacebook Ref was born on July 1, 1968, joined Facebook on May 16, 2014, and he’s very excited for the World Cup.

With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more

It’s not TV, it’s Facebook TV

FacebookTV(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

The past few weeks have seen a piranha like feeding frenzy of TV focused announcements by the major social platforms. With new insights about TV fan engagement on Tumblr, YouTube buying Twitch, a Pinterest fueled reality show on FYI Network, demographic metrics included in the Nielsen Twitter TV Ratings, and 4 new APIs from Facebook focused on identifying and visualizing engagement around television shows, it’s clear to see that the love affair with Social TV is alive and well. But, Facebook’s ACR based app update announcement on Wednesday may be one of the biggest things to happen to the space since the pound sign morphed to the hashtag and became the cool kid in the stream.  Read more

3 Predictions for How Facebook’s New Listening Tool Will Impact Social TV

A New, Optional Way to Share and Discover Music, TV and Movies_5In an announcement Wednesday on Facebook’s newsroom blog, Product Manager Aryeh Selekman, introduced a new way for mobile users to share what they’re watching or listening to:

“When writing a status update – if you choose to turn the feature on – you’ll have the option to use your phone’s microphone to identify what song I playing or what show or movie is on TV.”

First, Facebook updated its status experience by allowing users to employ verbs in their updates. In the last year, Selekman revealed, more than 5 billion status updated made use of “these kinds of feelings and activities.” This gives users more flexibility, but more, it gives Facebook and its advertisers more information. The newest, Shazam-like update, will take the status update a step further.

We have documented how Facebook has been courting media companies in its push to become a bigger player in the social TV and social advertising space. By being able to identify the specific season and episode a user is watching, and making it easily shareable, this may be Facebook’s biggest social TV advancement yet.

This is not to say that this feature will excite users, and it is more likely the case that brands and advertisers will have to do most of the legwork to get users to both activate the feature and then use it. Still, if it does become popular, there will be major social TV ramifications, and the effort for brands may be worth it.

Here are three predictions for how Facebook’s “new, optional way to share and discover music, TV and movies” will impact social TV: Read more

Dateline Becomes First Network Newsmagazine to Reach One Million Facebook Likes

10337426_10104136891458219_73490780_oThis past Sunday, NBC’s Dateline achieved a major milestone: it became the first network newsmagazine to reach one million Facebook likes. Only a year ago, Dateline was at 316,836 likes.

To celebrate the occasion, Dateline is hosting a contest on its Facebook page. The show wants to bring one Facebook fan to New York City to represent the million. To enter, fans have until May 19 to write in the comment section of the post why they are the most loyal viewer and should be the one to represent the million fans. The winner (and a friend) will have the chance to go behind the scenes at Dateline. Fans have between now and May 19 to enter. Read more

Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

Where Twitter and Facebook fit into social TV

socialtv(This is a guest post written by Cordie DePascale the VP Product Management at Mediaocean, “the leading software platform for the marketing world.”  Cordie spearheads initiatives ranging from enabling broadcast buyers to engage with online video and audio, to interconnecting ad delivery efforts across enterprise agency units.)

When you’re thinking through the future of social-plus-TV, it’s important to keep an important point in mind: Facebook and Twitter aren’t the same. And that difference has huge implication for their role in socially-driven TV ads.

Before getting to TV, let’s talk through the difference between the networks themselves. In a nutshell: Facebook is a network built around social ties, while Twitter is, to a large extent, a socially-driven content platform. Read more

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