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Posts Tagged ‘Facebook’

CNN and Facebook Aim to ‘Connect Generations’ Through ‘THE SIXTIES’

cnn-logo_304x200The third episode of CNN’s 10-part series ‘THE SIXTIES,’ which explore the events and people that made the 1960s so iconic, premieres tonight at 9pm EST. Each week, the series focuses on a different angle -  “Sex, Drugs, and Rock N’ Roll” and “The War in Vietnam” among them – but tonight’s episode will explore perhaps the most memorable moment of one of history’s most memorable decades: ‘The Assassination of President Kennedy.’

In its conception, CNN wanted the series to appeal to more than just Baby Boomers. For this reason, the network partnered with Facebook to make the series interactive and engaging, and more, to attract Millennials. Read more

Something to ‘Like’: Facebook Launches ‘Trending World Cup’ and ‘Facebook Ref’

facebook_logoFacebook Ref was born on July 1, 1968, joined Facebook on May 16, 2014, and he’s very excited for the World Cup.

With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more

It’s not TV, it’s Facebook TV

FacebookTV(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

The past few weeks have seen a piranha like feeding frenzy of TV focused announcements by the major social platforms. With new insights about TV fan engagement on Tumblr, YouTube buying Twitch, a Pinterest fueled reality show on FYI Network, demographic metrics included in the Nielsen Twitter TV Ratings, and 4 new APIs from Facebook focused on identifying and visualizing engagement around television shows, it’s clear to see that the love affair with Social TV is alive and well. But, Facebook’s ACR based app update announcement on Wednesday may be one of the biggest things to happen to the space since the pound sign morphed to the hashtag and became the cool kid in the stream.  Read more

3 Predictions for How Facebook’s New Listening Tool Will Impact Social TV

A New, Optional Way to Share and Discover Music, TV and Movies_5In an announcement Wednesday on Facebook’s newsroom blog, Product Manager Aryeh Selekman, introduced a new way for mobile users to share what they’re watching or listening to:

“When writing a status update – if you choose to turn the feature on – you’ll have the option to use your phone’s microphone to identify what song I playing or what show or movie is on TV.”

First, Facebook updated its status experience by allowing users to employ verbs in their updates. In the last year, Selekman revealed, more than 5 billion status updated made use of “these kinds of feelings and activities.” This gives users more flexibility, but more, it gives Facebook and its advertisers more information. The newest, Shazam-like update, will take the status update a step further.

We have documented how Facebook has been courting media companies in its push to become a bigger player in the social TV and social advertising space. By being able to identify the specific season and episode a user is watching, and making it easily shareable, this may be Facebook’s biggest social TV advancement yet.

This is not to say that this feature will excite users, and it is more likely the case that brands and advertisers will have to do most of the legwork to get users to both activate the feature and then use it. Still, if it does become popular, there will be major social TV ramifications, and the effort for brands may be worth it.

Here are three predictions for how Facebook’s “new, optional way to share and discover music, TV and movies” will impact social TV: Read more

Dateline Becomes First Network Newsmagazine to Reach One Million Facebook Likes

10337426_10104136891458219_73490780_oThis past Sunday, NBC’s Dateline achieved a major milestone: it became the first network newsmagazine to reach one million Facebook likes. Only a year ago, Dateline was at 316,836 likes.

To celebrate the occasion, Dateline is hosting a contest on its Facebook page. The show wants to bring one Facebook fan to New York City to represent the million. To enter, fans have until May 19 to write in the comment section of the post why they are the most loyal viewer and should be the one to represent the million fans. The winner (and a friend) will have the chance to go behind the scenes at Dateline. Fans have between now and May 19 to enter. Read more

Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

Where Twitter and Facebook fit into social TV

socialtv(This is a guest post written by Cordie DePascale the VP Product Management at Mediaocean, “the leading software platform for the marketing world.”  Cordie spearheads initiatives ranging from enabling broadcast buyers to engage with online video and audio, to interconnecting ad delivery efforts across enterprise agency units.)

When you’re thinking through the future of social-plus-TV, it’s important to keep an important point in mind: Facebook and Twitter aren’t the same. And that difference has huge implication for their role in socially-driven TV ads.

Before getting to TV, let’s talk through the difference between the networks themselves. In a nutshell: Facebook is a network built around social ties, while Twitter is, to a large extent, a socially-driven content platform. Read more

Facebook f8: 4 New APIs Specifically For Media Companies

facebook_logoToday at its f8 developer conference, Facebook announced the introduction of four APIs designed to help media organizations seamlessly integrate Facebook content and data into their broadcasts and reporting. The announcement comes a week after Facebook introduced FB Newswire, a tool designed to help journalists publicly shared posts into their reporting.

The APIs now available to media companies are: Trending, Topic Insights, Topic Feed, and Hashtag Counter. Via Facebook, here’s a summary of each:

 Trending

The Trending API exposes a list of depersonalized trends that people are currently talking about on Facebook.

Topic Insights

The Topic Insights API provides aggregate anonymized insights about people mentioning a certain topic.

Topic Feed

The Topic Feed API lets you search for any topic and see a ranked feed of public posts about that topic.

Hashtag Counter

The Hashtag Counter API lets you count the number of times a specific hashtag has been used within a certain timeframe.

Read more

Facebook Rolls Out FB Newswire to Help Journalists

facebook_logoFacebook today announced the launch of FB Newswire, with the aim of making it easier for journalists to “find, share and embed newsworthy content from Facebook in the media they produce.

Storyful, a product used by newsrooms to discover verified social content, will power the service. Storyful was acquired by Newscorp in December 2013. FB Newswire – both at Facebook.com/FBNewswire and on Twitter at @FBNewswire - will aggregate stories shared publicly on Facebook by individuals, brands, and publishers, and will be made available to journalists to use in their reporting. Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

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