Facebook has immense reach and unprecedented targeting capability, but it’s been only mildly successful with online (and now mobile) advertising. But what if those strengths were applied to video? We may soon find out, as Ad Age is reporting that Facebook is planning to launch short video ads by April of next year on both desktop and mobile devices.
Posts Tagged ‘Facebook’
Sidecastr update allows synched conversations with Facebook friends even when you can’t watch together
Sidecastr has continued to grow in popularity by focusing heavily on curation for the second screen (available to download for iPad here). The Boston-based startup recently launched the ability to synch conversations with Facebook friends, even if you’re not watching shows at the same time. Here are the details. Read more
Trendrr has made a big announcement today, one that is sure to help their services grow in the long term. The social TV analytics company has announced that “the United States Patent and Trademark Office has awarded the company U.S. Patent No. 8,271,429, which protects the data collection and web-based display methods.” Their release goes onto explain that “the patent, entitled ‘System and method for collecting and processing data,’ protects Trendrr’s intuitive, turnkey enterprise technology solution, which solves the problem of processing, understanding and leveraging social data around television.” We spoke with CEO Mark Ghuneim about what this means for his company and about the unique ways they tracked the debates by looking at attribution by network. Read more