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Posts Tagged ‘Facebook’

Facebook Fan Communities Building Buzz for STARZ’s ‘Outlander’

outlanderpic-copy__140502200834-575x383During the day Alex Garcia is Global Director of Social at Deloitte Digital in Seattle; at night, he moderates two of the largest Outlander fan communities on Facebook. Garcia is a self-described “Facebook page and group geek” who tends to create pages for things he’s crazy about.

According to Garcia, Facebook pages are more for broadcasting content whereas groups are designed for people to meet each other and has more of a community feel. Garcia moderates the page, “Outlander Fans,” and the group, “Outlander Series Facebook Group.” The page has just over 30,000 likes while the group has over 25,000 members.

Two weeks ago we wrote that, with Outlander, “STARZ has a social TV hit on its hands, and the show hasn’t even started yet,” and Garcia agrees. “Outlander is going to be huge,” Garcia told Lost Remote via email. “It has everything it needs to push it to success: huge communities that create content, fandom, share, and invite and promote what they love.” Read more

‘Love & Hip Hop: Atlanta’ and VH1 Aim to Buck Facebook Brand Trends

LovenHipHopIn May we wrote about how Love & Hip Hop: Atlanta (LHH:ATL) was aiming to be the most social TV show of the summer. Well, it’s on its way.

Last week the show gained its 3 millionth Facebook fan, making it the most-liked VH1 show on the social network. 3 million is also more than 6.5 times the size of the actual population of Atlanta. 

The milestone also shows how the VH1 brand continues to grow on Facebook amidst across-the-board brand declines. A recent ‘Simply Measured’ report shows that, between May 2013 and May 2014, the top 10 brands on Facebook saw engagement numbers drop by an average of 40 percent.

Top brands whose engagement declined include Disney (DIS)(down 21.43 percent), Starbucks (SBUX) (down 29.43 percent) and Audi USA (down a stunning 94.77 percent).

This is despite the fact the all of the top 10 brands are generating far more posts to reach their audience. With that in mind, the engagement numbers actually look even worse, the study shows.

VH1 is bucking these trends. In the month since the premiere, LHH:ATL has gained over 800,000 Facebook fans, and VH1 as a whole is up 47% year-over-year in total engagement on its main Facebook account. Read more

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

Women 18-24 Drive World Cup Facebook Conversation on Monday

FacebookTVThe World Cup has already broken Facebook engagement records just one week into the games. Facebook is invested heavily in this year’s tournament, and its data team is closely monitoring the results. For the first time since the World Cup started, though, women 18-24 were the top demographic talking about Monday’s Group A matches, which included Brazil vs. Cameroon and Mexico vs. Croatia.

Younger women supporting Mexico carried the women 18-24 demo. Their interactions specifically mentioned “Chicharito,” who scored the last goal in the Mexico vs. Croatia match.  Read more

HBO and Facebook partner for ‘True to the End’ social TV marathon

Screen Shot 2014-06-14 at 1.17.01 PMHBO’s True Blood will come back for it’s final season on Sunday, June 22nd at 9pm. Earlier this week HBO launched a partnership with Facebook to create a social TV marathon leading up to the big premiere. “In celebration of the highly anticipated premiere of the seventh and final season of True Blood, HBO and Facebook are collaborating on an innovative use of social media insights that will highlight fan favorite moments from the series’ Facebook page (11 million fans) into the on-air broadcast,” according to the release. Here are the details. Read more

An inside look at Univision’s partnership with Facebook for the World Cup

Screen Shot 2014-06-13 at 2.27.53 AMThe World Cup is underway as millions take to social to share their passion for the games. Every major sporting event creates another opportunity for the major social networks to innovate in social TV and find a unique way to deliver content. For this year’s World Cup, Univision and Facebook struck an impressive partnership to track the games. “Univision will integrate Facebook and Instagram content in broadcast coverage while viewers are watching Univision Deportes Futbol Club, Contacto Deportivo, Republica Mundialista, as well as pre- and post-game coverage,” according to the announcement.

Facebook has launched special layer of data and content specifically for the World Cup, and as a result Univision is making a big investment in rolling out new, on-air tools to bring Facebook conversation and Instagram photos to broadcast in real-time. We interviewed Bob Morgan from Facebook’s Public Content Solutions (PCS) partner program and David Beck Univision’s Senior Vice President & General Manager of Social Media. Read more

CNN and Facebook Aim to ‘Connect Generations’ Through ‘THE SIXTIES’

cnn-logo_304x200The third episode of CNN’s 10-part series ‘THE SIXTIES,’ which explore the events and people that made the 1960s so iconic, premieres tonight at 9pm EST. Each week, the series focuses on a different angle -  “Sex, Drugs, and Rock N’ Roll” and “The War in Vietnam” among them – but tonight’s episode will explore perhaps the most memorable moment of one of history’s most memorable decades: ‘The Assassination of President Kennedy.’

In its conception, CNN wanted the series to appeal to more than just Baby Boomers. For this reason, the network partnered with Facebook to make the series interactive and engaging, and more, to attract Millennials. Read more

Something to ‘Like’: Facebook Launches ‘Trending World Cup’ and ‘Facebook Ref’

facebook_logoFacebook Ref was born on July 1, 1968, joined Facebook on May 16, 2014, and he’s very excited for the World Cup.

With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more

It’s not TV, it’s Facebook TV

FacebookTV(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

The past few weeks have seen a piranha like feeding frenzy of TV focused announcements by the major social platforms. With new insights about TV fan engagement on Tumblr, YouTube buying Twitch, a Pinterest fueled reality show on FYI Network, demographic metrics included in the Nielsen Twitter TV Ratings, and 4 new APIs from Facebook focused on identifying and visualizing engagement around television shows, it’s clear to see that the love affair with Social TV is alive and well. But, Facebook’s ACR based app update announcement on Wednesday may be one of the biggest things to happen to the space since the pound sign morphed to the hashtag and became the cool kid in the stream.  Read more

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