With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more
Posts Tagged ‘Facebook’
This past Sunday, NBC’s Dateline achieved a major milestone: it became the first network newsmagazine to reach one million Facebook likes. Only a year ago, Dateline was at 316,836 likes.
To celebrate the occasion, Dateline is hosting a contest on its Facebook page. The show wants to bring one Facebook fan to New York City to represent the million. To enter, fans have until May 19 to write in the comment section of the post why they are the most loyal viewer and should be the one to represent the million fans. The winner (and a friend) will have the chance to go behind the scenes at Dateline. Fans have between now and May 19 to enter. Read more
Today at its f8 developer conference, Facebook announced the introduction of four APIs designed to help media organizations seamlessly integrate Facebook content and data into their broadcasts and reporting. The announcement comes a week after Facebook introduced FB Newswire, a tool designed to help journalists publicly shared posts into their reporting.
The APIs now available to media companies are: Trending, Topic Insights, Topic Feed, and Hashtag Counter. Via Facebook, here’s a summary of each:
The Trending API exposes a list of depersonalized trends that people are currently talking about on Facebook.
The Topic Insights API provides aggregate anonymized insights about people mentioning a certain topic.
The Topic Feed API lets you search for any topic and see a ranked feed of public posts about that topic.
The Hashtag Counter API lets you count the number of times a specific hashtag has been used within a certain timeframe.
Facebook today announced the launch of FB Newswire, with the aim of making it easier for journalists to “find, share and embed newsworthy content from Facebook in the media they produce.”
Storyful, a product used by newsrooms to discover verified social content, will power the service. Storyful was acquired by Newscorp in December 2013. FB Newswire – both at Facebook.com/FBNewswire and on Twitter at @FBNewswire - will aggregate stories shared publicly on Facebook by individuals, brands, and publishers, and will be made available to journalists to use in their reporting. Read more
One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
He also talks about Facebook’s adaptation for mobile.