“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.
“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.
In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity. Read more