As the debate over Twitter’s financial value continues in preparation for its IPO Thursday, Wall Street Journal Senior Producer Jason Bellini looks at the overall financial value that news brings to Twitter. Bellini focuses on the eight percent of American users who get their news from Twitter—equaling profits for advertisers—as of the one half of Twitter users that use the medium for news, 48% of them make $75,000 or more. Read more
Posts Tagged ‘Facebook’
CBC, Canada’s national public broadcaster, is breaking new ground with an ambitious social TV effort for Battle of the Blades, the network’s prime-time figure skating show. On October 7, Dan Rose, Facebook’s vice president of partnerships, announced that CBC was one of a selected number of international broadcasters to gain access to Facebook’s new TV tools, which we wrote about last month. Read more
After every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.
In a different era, it is unlikely that Fox‘s “Arrested Development” or “Family Guy” would have returned to the air with new episodes after once being canceled. Fan petitions would be confined to desktops of TV executives before being tossed away unheeded. This has changed with the birth of the internet, and shows are no longer cancelled merely because of low ratings, nor is it a foregone conclusion that a show will die with cancellation. Read more
When “Dancing with the Stars” airs its season premiere tonight (Monday) on ABC, you’ll see social TV data powered by Facebook — the first live entertainment integration by the social network. Not only will viewers see which contestants are the most popular on Facebook, but also the demographics behind it. For example, younger women in California may be big fans of Brant & Peta’s performance. The live data can be sliced by age, gender and geography — a dimension not readily available on Twitter.