We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.
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Social etiquette question of the day: Is it okay to tweet during a zombie apocalypse? Not if you want to avoid being eaten alive by your now soulless gran (no amount of retweets is going to save you then).
But if you’re just wondering what Rick’s next move is going to be, your hope for survival has increased considerably. In the latest installment in Mediabistro’s So What Do You Do?, we asked Gale Anne Hurd, executive producer of The Walking Dead, what makes the show so tweeted about:
The Walking Dead is one of the most talked-about TV shows on social media. How does the show achieve such a large social presence and how do you think the industry will change as a result of second-screen viewing?
Well, I think that our show already had a following of people who are technologically advanced to begin with, the early adopters who were comfortable with a deeper dive into related media, whether that was finding out about the comic books and exploring them, participating in second-screening or watching the webisodes or the aftershow, The Talking Dead. People can experience the show 24/7. Now we’re going to be seeing a talk show after Breaking Bad called Talking Bad. I think you’re going to see a lot more of that and they’ll have their presences on the web, too. I think it’s really pioneered new ground on other shows.
For more on Hurd’s creative process and lessons from her career, read So What Do You Do Gale Anne Hurd, Executive Producer of The Walking Dead?
– Sherry Yuan
Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Discovery had their highest ratings yet for the big week and Facebook is at the center of the social TV activity. Lost Remote has learned that #SharkWeek became the top trend on Facebook with 3.4 million interactions only after one day. Read more
truTV’s hit series Impractical Jokers is a mix between Jackass and Hidden Camera. Four longtime friends – Q, Murr, Joe and Sal – dare each other to do increasingly ridiculous things in public. After completing each dare, the guys are given either a thumbs up or a thumbs down. At the end of each episode, the friend with the most thumbs downs is subjected to humiliating punishment. We interviewed the guys recently at Comic-Con. To build upon the show’s momentum, and to prepare for the return last Thursday of the second half of season two, truTV launched “Draft a Joker”, an online sweepstakes that gives the show’s more than 700,000 Facebook fans the chance to test their knowledge of the series. Read more
Facebook has stepped up its social TV efforts over the last few weeks, and now there’s growing evidence the company is planning a video ad product aimed at capturing TV dollars. Bloomberg reports that Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year. The ads will appear in a user’s news feed, and they’ll be priced on a per-day basis with age and gender targeting, the report said.