TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘fall tv’

Nielsen’s Ratings Problem Is a Total Glitch

NielsenSo far this fall season, ABC has been the victor of primetime. But how much so has, at the very least, been exaggerated.

Nielsen yesterday announced internal “ratings irregularities” that date back to March 2, 2014 and were “generally imperceptible until we saw high viewing levels associated with fall season premiere week.”

David Poltrack, the Chief Research Officer at CBS, tells Broadcasting & Cable that ABC has benefited from the error. “That’s pretty clear to anyone who’s been looking at the ratings. It’s certainly significant for ABC. It’s of lesser significance to the rest of us.”

While ABC may take a hit after Nielsen recalculates the data it has certainly been a social TV success. Nielsen’s TV ratings are based on a small sample size - 16,916 homes nationwide with plans to expand by 30% in the coming year - but Nielsen Social monitors far more TV-related tweets.

Between ‘Scandal,’ ‘Dancing With the Stars,’ ‘How to Get Away With Murder,’ and ‘Grey’s Anatomy,’ ABC is still dominating the non-NFL social TV conversation and this is clear to any network research head. ABC’s numbers will likely take a dip when the recalculated ratings are released, but considering the social buzz and watercooler talk – it should still emerge the fall TV winner.

Below, the full announcement from Nielsen: Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

‘Scandal’ a Runaway Ratings and Social Success During ‘Premiere Week’

AmobeeLogo4803601“Premiere Week” began in earnest last Monday – and is still ongoing – as favorite shows return and pilots enter the Fall TV lineup. Amobee Brand Intelligence, which measures not only what was said on social but was seen by audiences across mobile and across social, provided us with the numbers of the top 10 most consumed shows last week.

In terms of total consumption around the TV shows premiering between Sunday September 21 and Thursday September 25, social media favorite and ratings darling ‘Scandal’ had the most consumption, while the return of NBC’s ‘The Voice’ had just 50% as much consumption. ‘Gotham,’ the Batman prequel had 34% as much consumption, but was most consumed new show.

‘Law and Order: SVU’ Premiere Tops Twitter Ratings

lawandorderNBC’s “Law and Order: SVU” premiered it’s sixteenth season last night and made Nielsen’s Top 5 in Twitter ratings. That has everything to do with the show’s efforts in building a Twitter presence.

Like “Scandal” has gladiators, SVU has #SVUDiehards. Law and Order:SVU is the one in the whole franchise that has given its characters more backstory, more drama, and it helps that they’ve been getting into life and death situations later. In fact, there should be a “Scandal” and “SVU” tweet-off.

Showrunner Warren Leight is active in promoting the week’s episode and live-tweeting during the broadcast.It doesn’t hurt when the whole cast is involved, too:

In between Leight’s interaction with fans, the writers gets in on the fun:

During the show’s airing, you’ll see multiple hashtags trending. Some are official, like the #SaveBabyBenson that went with with plot and some are just jokes amongst fans, like last night’s #NewGuy.

While “Big Brother” and the new “black-ish”beat the show in impressions, it will be interesting to see how they work it all season. Maybe their #WCW is a little cheesy, but “Law and Order:SVU” is no joke on the social media side.

Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram

Instagram-Logo-Vector-ImageFall TV is back and perennial favorites along with highly anticipated newcomers like ‘Happyland’ and ‘Selfie’ are gearing up on social.

Fans will be looking to interact with their favorite shows beyond just the network’s and show’s official presence, and so Instagram put together a comprehensive list of the handles of actors’ on this fall’s hottest shows:

Who to Watch in Fall 2014 TV

Read more

Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

Read more

NBC’s celebrity filled Twitter schedule takes off for premiere week

Screen Shot 2013-09-23 at 8.56.39 PMNBC isn’t only worried about their linear schedule for premiere week. They’ve lined up tons of celebrities who will be joining in and leading the conversations around their programming. Here are the details. Read more

Fall TV predictions: these shows will succeed

download (1)Fall TV is finally upon us with many shows having already kicked off. Next week the major broadcasters start releasing their pilots across linear and we will quickly know which ones will leave to see another day. We interviewed Kirsten Atkinson, Media Director at Team One about which shows she thinks will succeed. Read more

Infographic: Which fall shows generated the most social TV buzz this summer?

With summer officially over and fall premieres around the corner, Crimson Hexagon looked back at the social TV buzz during summer 2013. Crimson Hexagon’s analysts, monitoring Twitter engagement with shows debuting this fall, measured the impact of events on the social buzz. Read more

Will social buzz help Fox’s ‘Rake’ become a success?

As the summer concludes, we’re also concluding our detailed look at fall TV shows that are generating buzz. For this week’s analysis we take a look at the Australian adapted drama that will premiere on Fox called Rake. Here’s what Crimson Hexagon‘s analysis had to say. Read more

‘Brooklyn Nine-Nine’ generates positive social buzz with cast appearance at TCA’s

The Television Critics Association (TCA) presentations began shortly after Comic-Con and is a major opportunity for networks to hype their upcoming programming. Last week, we looked at how the TCA’s helped build positive buzz for CBS’s “The Crazy Ones,” which premieres this fall and features Robin Williams and Sarah Michelle Gellar. In this week’s analysis with Crimson Hexagon, we look at how the TCA tour had a similar positive effect on Fox’s “Brooklyn Nine-Nine,” a comedy series about detectives in Brookyln featuring Andy Samberg. Read more

NEXT PAGE >>