Nielsen yesterday announced internal “ratings irregularities” that date back to March 2, 2014 and were “generally imperceptible until we saw high viewing levels associated with fall season premiere week.”
David Poltrack, the Chief Research Officer at CBS, tells Broadcasting & Cable that ABC has benefited from the error. “That’s pretty clear to anyone who’s been looking at the ratings. It’s certainly significant for ABC. It’s of lesser significance to the rest of us.”
While ABC may take a hit after Nielsen recalculates the data it has certainly been a social TV success. Nielsen’s TV ratings are based on a small sample size - 16,916 homes nationwide with plans to expand by 30% in the coming year - but Nielsen Social monitors far more TV-related tweets.
Between ‘Scandal,’ ‘Dancing With the Stars,’ ‘How to Get Away With Murder,’ and ‘Grey’s Anatomy,’ ABC is still dominating the non-NFL social TV conversation and this is clear to any network research head. ABC’s numbers will likely take a dip when the recalculated ratings are released, but considering the social buzz and watercooler talk – it should still emerge the fall TV winner.
Below, the full announcement from Nielsen: Read more