Say what you will, critics, but fan fiction and recaps are a real business. And a lucrative one at that. Just ask Tobi Bauckhage, co-founder and CEO of Moviepilot. The publishing platform gives fans a space to write about movies, directors, TV shows. They host most of the content on Facebook channels; they have 28 million Facebook fans across multiple channels and 60 million monthly visits. The TV channel, which you can see here, posts about everything “Walking Dead,” “American Horror Story,” and “Doctor Who” recently — shows you can really geek out on.
Bauckhage is a bit of a nerd himself and gets a kick out of empowering fans. He says:
We’re really trying to balance out what kind of content comes from our fans and what we write ourselves…We want to enable even the guy that can’t write that well, so there are a lot of articles that might never make it on the Facebook page. We also started to put some of the contributors that were regular and performing well on social and we have a few of them on payroll.
Recently his team reached out to a contributor, “a real expert,” according to Bauckhage, that had been posting regularly every day and had gone silent. It turned out that the teen had exams that week and his parents took away his Playstation — which he had been using to file his articles. Read more