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Posts Tagged ‘fifa’

An Inside Look at the Spredfast-Powered FIFA Social Hub

Screen Shot 2014-06-23 at 11.33.21 AMOf the numerous World Cub social hubs launched ahead of this year’s games, the official one hosted by FIFA – in partnership with Adidas – may be the most visually impressive.

FIFA Social Hub, powered by social TV company Spredfast, shows the top trending players and teams. Clicking into these player and team cards, users are shown Twitter stats such as mentions per hour, tweets per minute, and the player’s or team’s own social activity.

Fans can also see the social activity around the world displayed on an interactive map, and can post to Twitter or Facebook directly from the hub.

For more on the FIFA Social Hub, we spoke with Brian Foley, Senior Director of Global Sports at Spredfast. Read more

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Inside look at FIFA’s World Cup app

Screen Shot 2014-06-14 at 11.45.54 AMThe World Cup is underway in what’s shaping up to be one of the summer’s biggest TV events. A few days before the tournament took off FIFA released a free downloadable app to compliment the viewing experience. “The official FIFA World Cup™ app has launched with exclusive coverage from Brazil 2014, meaning fans can take the world’s biggest event with them wherever they go,” according to the release. Here are the details.  Read more

Univision Bests ABC/ESPN in World Cup Social Activity [Saturday]

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision Deportes’ broadcast of World Cup matches yesterday delivered the most-watched Saturday of group play in Univision Deportes World Cup history. So far, the network’s coverage of this year’s games is pacing ahead of its 2010 World Cup coverage by +25% among Total Viewers and +11% among Adults 18-49 through 8 matches. Univision Deportes is also outdelivering ESPN/ABC network’s average by +7% among Total Viewers and +2% among Adults 18-49 through the first 8 matches of the World Cup. Read more

WhatsApp to be Key Part of Mediaset España’s World Cup Social TV Strategy

Directo-multicamara-sociales-central-datos_MDSIMA20140527_0301_39Mediaset España this week announced a partnership with WhatsApp as the network prepares its social TV strategy ahead of the 2014 FIFA World Cup.

Mediaset España, which owns Telecinco and Cuatro and has been one of the leading social TV broadcasters in Spain, will seek to tap into WhatsApp’s 26 million active Spanish users. The network has created a World Cup hub at www.telecinco.es/mundialbrasil2014, and fans will be able to stream up to six games at a time. Between Telecinco and Cuatro, Mediaset Spain will broadcast a total of 25 matches.

As part of the deal with WhatsApp, which was acquired by Facebook in February, Mediaset will provide viewers with a phone number and ask them send pictures and comments to be posted to Mediaset’s World Cup microsite. Mediaset will also be able to provide fans with scores and updates. Read more