“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. Read more
Posts Tagged ‘football’
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Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.