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Posts Tagged ‘Fox’

‘So You Think You Can Dance’ Winner Ricky Ubeda a Twitter Fan Favorite All Season

DAN_TOP_20_PROFILE_RICKY_UBEDA_2500_640x360_294531651631__659274Summer’s must-watch show, ‘So You Think You Can Dance,’ concluded Wednesday and fan-favorite Ricky Ubeda came out the winner. According to our analytics partner Canvs, which analyzes tweets about TV to capture emotions, 9% of reactions to the show during the season mentioned Ubeda (only @DANCEonFOX was reacted to more) and the response was overwhelmingly positive: he was featured in 13% of “Good” reactions and 11% of “Stunning Reactions.”

Overall, though the finale got far fewer tweets than the premiere (58,021 vs 94,797), the finale elicited more emotional reactions (25,734 vs 25,660).

For more on how fans reacted to the SYTYCD finale, some additional stats from Canvs followed by an infographic:

-”Excited” spiked from 8:00-8:05 as people expressed their anticipation for the finale.
-”Love” spiked from 8:30-8:35 during Michael Dameski’s performance.
-Enrique Iglesias’s performance from 9:05-9:10 inspired spikes in both “beautiful” and “hate” tweets. Read more
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Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

Read more

#ThursdayNightFootball Kicks Off On Twitter

thursday-night-footballCBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.

Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.

On social media, CBS is already working on hyping and warning their viewers:

 

 

But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.


Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.

Internet Stars Rule the Teen Choice Awards

Teen-Choice-Awards-2014-Featured_2014-08-04_19-17-28The Teen Choice Awards aired on Fox this past Sunday, and internet stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the Teen Choice Awards conversation.

The top three most reacted-to stars from Sunday’s Teen Choice Awards are all internet-famous. While they may not be popular with the over-20 set, Vine and YouTube celebs elicited the most emotional reactions from the Teen Choice audience.

  • Viner Cameron Dallas (@camerondallas) was mentioned in a whopping 12.6% of reactions.
  • Viner Matt Espinosa (@themattespinosa) was mentioned in 7.6% of all reactions
  • YouTube star Tyler Oakley (@tyleroakley) was mentioned in 4.7% of reactions.

A “scandal” erupted over Teen Choice voting policies spurring the #teensdonthaveachoiceawards hashtag, but even this can’t explain the dominance of internet-famous stars. We found a sizable 6,277 reactions containing #teensdonthaveachoiceawards, but all of these tweets occurred after the 10:00 end time.  (For scale, 196,061 reactions mentioned Cameron Dallas.)

Here is some additional data and an infographic about the social sentiment around the Teen Choice Awards:

Read more

Why Fox Sports’ MatchTrax is the Ultimate Second Screen World Cup Experience

304x200 foxsportsAhead of the 2014 World Cup, Fox Sports partnered with digital consulting firm Omnigon to create a second screen experience called MatchTrax. Omnigon gave Lost Remote a demo of the product last Friday and it is evident that MatchTrax is a second screen experience that appeals to both die-hard soccer fans watching every game and to casual fans.

MatchTrax’s main features include live match commentary, real-time field views, a leaderboard and statistics, and ‘Hash Clash.’ Read more

Will Mindy Kaling be your next Tinder match?

The-Mindy-Project-Promo-Saison1-2In November, Valleywag reported that Fox’s The Mindy Project was filming an episode that would feature Tinder, the popular dating app.  With the show on hiatus until April 1st, Mindy Kaling’s character, Mindy Lahiri, is staying busy by looking for love on Tinder. Read more

ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

Exclusive: Fox releases fan created ‘Almost Human’ trailer at Lost Remote Show

Screen Shot 2013-12-12 at 10.53.29 PMEmmy Award-winning executive producer J.J. Abrams (“Fringe,” “Lost,” “Revolution,” “Person of Interest,” the “Star Trek” and “Mission: Impossible” franchises) recently launched his latest project with Fox. Almost Human ”is an action-packed police procedural set 35 years in the future, when police officers are partnered with highly evolved human-like androids.” The Lost Remote Show is currently taking place in LA and VP of Social Media Cait Hood has just presented Fox’s fan-sourced trailer produced to ignite their biggest influencers. Here are the details that we’re currently live-blogging. Read more

Fox, American Express Partner With Twitter To Spread Content Through ‘Amplify’

FBC Logo.Can’t get enough of Fox shows like “GLEE” and “New Girl?”  You’ll now be able to get short highlights from Fox shows on Twitter, via its Amplify product. Fox has partnered with American Express to offer short-form content from its hit shows on Twitter.

“We are thrilled to collaborate with American Express and Twitter to give FOX viewers access to timely content via social media that will complement and add to their TV-viewing experience,” said Jean Rossi, Executive Vice President, Sales, Fox Broadcasting Company.

Read more

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