Upfront week is underway and there are already major social TV announcements that have been made. According to the LA Times, “Fox said it would use Twitter to distribute clips of upcoming TV shows, tout highlights of live events or share video after episodes of various shows have aired.” This new partnership is going to allow Fox to tap into Twitter’s ad platform. Here are the exciting details. Read more
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While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more
NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title. Read more
Election day is finally here. The next 24 hours will unleash a plethora of information across the social web that might often be hard to understand. On November 1st, Twitter launched a new political engagement map, which they described here. Tonight, the social platform is teaming up with Fox News “to bring viewers the latest on Twitter and other data analytics, first on FOX.” We interviewed Fox News anchor Jenna Lee about how the network is planning to use social TV throughout the day. Read more
Mass Relevance has launched a major new product today that will help TV companies leverage their expertise in social TV visualizations. The Product Studio allows clients to "gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data." They're launching the tool with Fox Sports Media Group, the first TV network to use the new platform. We spoke with Mass Relevance CEO Sam Decker and Chris Hannan, FOX Sports Media Group SVP of Marketing & Social Media Strategy.
Networked Insights has just released a new report on "the most anticipated new TV shows based on viewer conversation across the social web." The report looks at the most anticipated shows from the five major broadcasters (CBS, NBC, FOX, ABC, CW) and describes why they're making predictions about certain shows. Networked Insights said that "this year's analysis was more challenging due to factors indicative of an evolving marketplace" and that "overall, the conversations were less polarizing because the new programs were either modeled after successful shows or had benefited from a halo effect of a well-known showrunner." Here are their findings.
TV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day. Before the summer even ends, Fox is the latest network to launch a big social push to get viewers excited about their fall TV programming. Sunday and Monday, in partnership with Entertainment Weekly, the network is launching 10 screenings of its new comedies "Ben and Kate" and...
The Teen Choice Awards have proven that digital natives like to tweet and share across social in real time. Bluefin Labs reports there were 2.4 million social media comments among 1.2 million commenters. Fox continues to grow their social footprint with their latest summer tent-pole.
You knew this would happen. FOX has filed a lawsuit against Dish Network over its new "Auto Hop" commercial skipping technology. Subscribers with the Hopper DVR can record four broadcast networks simultaneously -- called "Primetime Anytime" -- and then play back any show minus the commercials. Essentially, it converts TV's biggest shows into commercial-free, on-demand playback.
Last night's American Idol finale broke the record of being the most buzzed about finale, according to Bluefin Labs. With 1.2 million comments, the veteran Fox reality series beat out Pretty Little Liars, which previous held the record with 804,000 comments for the ABC Family season two finale. Bluefin provided us with an infographic that takes a look at the social TV highlights from last night's big reveal.
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