Posts Tagged ‘Fox’
When we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more
Emmy Award-winning executive producer J.J. Abrams (“Fringe,” “Lost,” “Revolution,” “Person of Interest,” the “Star Trek” and “Mission: Impossible” franchises) recently launched his latest project with Fox. Almost Human ”is an action-packed police procedural set 35 years in the future, when police officers are partnered with highly evolved human-like androids.” The Lost Remote Show is currently taking place in LA and VP of Social Media Cait Hood has just presented Fox’s fan-sourced trailer produced to ignite their biggest influencers. Here are the details that we’re currently live-blogging. Read more
Can’t get enough of Fox shows like “GLEE” and “New Girl?” You’ll now be able to get short highlights from Fox shows on Twitter, via its Amplify product. Fox has partnered with American Express to offer short-form content from its hit shows on Twitter.
“We are thrilled to collaborate with American Express and Twitter to give FOX viewers access to timely content via social media that will complement and add to their TV-viewing experience,” said Jean Rossi, Executive Vice President, Sales, Fox Broadcasting Company.
Beginning on November 6, X-Factor fans will have another option in which to vote for show contestants. In addition to voting via call, text, the Facebook app, the show’s website and dedicated app, fans will now be able to vote by usingShazam. The partnership between Fox and Shazam will also allow fans to buy music featured during the telecast and provide access to other original content. To talk more about how the partnership with Fox came about, we talked with CEO Rich Riley, and EVP of Marketing David Jones, from Shazam. Read more
For this week’s look at social TV with Crimson Hexagon we address the giant TV event that will be happening at the end of this week. San Diego’s Comic-Con has become a must for fall TV marketers to be a part of. Whether it’s a simple booth, major panels, or a giant party – the TV world is trying to reach the world’s uber fans by making a splash at this event. Here’s how Fox’s Sleepy Hollow is generating buzz around their Comic-Con presence. Read more
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