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Posts Tagged ‘Fox’

Will Mindy Kaling be your next Tinder match?

The-Mindy-Project-Promo-Saison1-2In November, Valleywag reported that Fox’s The Mindy Project was filming an episode that would feature Tinder, the popular dating app.  With the show on hiatus until April 1st, Mindy Kaling’s character, Mindy Lahiri, is staying busy by looking for love on Tinder. Read more

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ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

Exclusive: Fox releases fan created ‘Almost Human’ trailer at Lost Remote Show

Screen Shot 2013-12-12 at 10.53.29 PMEmmy Award-winning executive producer J.J. Abrams (“Fringe,” “Lost,” “Revolution,” “Person of Interest,” the “Star Trek” and “Mission: Impossible” franchises) recently launched his latest project with Fox. Almost Human ”is an action-packed police procedural set 35 years in the future, when police officers are partnered with highly evolved human-like androids.” The Lost Remote Show is currently taking place in LA and VP of Social Media Cait Hood has just presented Fox’s fan-sourced trailer produced to ignite their biggest influencers. Here are the details that we’re currently live-blogging. Read more

Fox, American Express Partner With Twitter To Spread Content Through ‘Amplify’

FBC Logo.Can’t get enough of Fox shows like “GLEE” and “New Girl?”  You’ll now be able to get short highlights from Fox shows on Twitter, via its Amplify product. Fox has partnered with American Express to offer short-form content from its hit shows on Twitter.

“We are thrilled to collaborate with American Express and Twitter to give FOX viewers access to timely content via social media that will complement and add to their TV-viewing experience,” said Jean Rossi, Executive Vice President, Sales, Fox Broadcasting Company.

Read more

An inside look at ESPN’s growth across multiple platforms

ESPN_Logo_CLR_PosDespite increased TV competition, ESPN continues to show massive growth across multiple platforms. In September it saw its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. Read more

X-Factor partners with Shazam to streamline voting and purchasing

shazamBeginning on November 6, X-Factor fans will have another option in which to vote for show contestants. In addition to voting via call, text, the Facebook app, the show’s website and dedicated app, fans will now be able to vote by usingShazam. The partnership between Fox and Shazam will also allow fans to buy music featured during the telecast and provide access to other original content. To talk more about how the partnership with Fox came about, we talked with CEO Rich Riley, and EVP of Marketing David Jones, from Shazam. Read more

Will social buzz help Fox’s ‘Rake’ become a success?

As the summer concludes, we’re also concluding our detailed look at fall TV shows that are generating buzz. For this week’s analysis we take a look at the Australian adapted drama that will premiere on Fox called Rake. Here’s what Crimson Hexagon‘s analysis had to say. Read more

‘Brooklyn Nine-Nine’ generates positive social buzz with cast appearance at TCA’s

The Television Critics Association (TCA) presentations began shortly after Comic-Con and is a major opportunity for networks to hype their upcoming programming. Last week, we looked at how the TCA’s helped build positive buzz for CBS’s “The Crazy Ones,” which premieres this fall and features Robin Williams and Sarah Michelle Gellar. In this week’s analysis with Crimson Hexagon, we look at how the TCA tour had a similar positive effect on Fox’s “Brooklyn Nine-Nine,” a comedy series about detectives in Brookyln featuring Andy Samberg. Read more

How Fox’s ‘Sleepy Hollow’ is building buzz around their Comic-Con prescence [infographic]

For this week’s look at social TV with Crimson Hexagon we address the giant TV event that will be happening at the end of this week. San Diego’s Comic-Con has become a must for fall TV marketers to be a part of. Whether it’s a simple booth, major panels, or a giant party – the TV world is trying to reach the world’s uber fans by making a splash at this event. Here’s how Fox’s Sleepy Hollow is generating buzz around their Comic-Con presence.  Read more

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