To see how much Twitter has grown in the past four years, just look at the 2013 Inauguration Day numbers below compared to 2009. In a little over one hour, there were 1.1 million tweets about this year’s Inauguration Ceremony. This is compared to just 82,392 tweets about Obama’s first Inaugural in 2009. Read more
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Just about a year ago, Lost Remote’s Cory Bergman pointed out that TV sites should turn into second screens. A year later, TV networks have taken this advice and are now seeing record breaking results to their main dot coms. Election night was proof of that and here’s why. Read more
Election day is finally here. The next 24 hours will unleash a plethora of information across the social web that might often be hard to understand. On November 1st, Twitter launched a new political engagement map, which they described here. Tonight, the social platform is teaming up with Fox News “to bring viewers the latest on Twitter and other data analytics, first on FOX.” We interviewed Fox News anchor Jenna Lee about how the network is planning to use social TV throughout the day. Read more
With the conventions behind us, the election season is intensifying. The Tampa and Charlotte conventions proved that social TV will be a huge part in how networks share public sentiment on the candidates and outcome of the elections. Fox News and Twitter launched a special partnership around the conventions. How has social changed the role of a TV news anchor? Is social a big part in how they promote their broadcasts? Were they using social during the last election? We interviewed Bill Hemmer, the co-anchor of "America's Newsroom" about social TV.
Fox News and Twitter already have a history of strategic partnerships that tap into the social platform's vast amount of data. In January the two worked together around Fox News' Republican debate, and now they're partnering for the conventions, extending Twitter's Political Index to television with a wider range of political figures. We spoke with Jeff Misenti, VP of FOX News Digital about the partnership.
Social media continues to dominate and change the way cable news is produced. Fox News has been a part of this innovation through their partnership with Twitter, debate coverage and through programs like America Live with Megyn Kely. Today, the network is celebrating the one year anniversary of their show The Five (on at 5 ET), which has grown tremendously with the help of the social web. We spoke with Porter Berry, Senior Producer of Fox News Channel's The Five about the milestone.
The election season is here, and TV news channels are feeling the heat leverage social media to gain an edge in coverage and help drive ratings. This past month, the Fox News Channel (FNC) saw a tremendous increase in linear ratings. The highlight of this increase was led by "America Live with Megyn Kelly." The show's ratings jumped up "30% during the 1pm hour and up 35% during the 2pm hour" for the 25-54 demographic...
Update: This morning Twitter released some data around last night's debate, where Fox News used #answer and #dodge hashtags to track real-time feedback from viewers. "After a slow start and a net #dodge rating for an answer on his recent attacks on Mitt Romney's record at Bain Capital, Gingrich elicited strong #answer ratings for much of the remainder of the debate," explains Twitter, which posted this graph...
During Thursday night's GOP debate, FoxNews.com tracked real-time Twitter feedback by using two hashtags, #answer and #dodge. When viewers felt a candidate was answering the question, they tweeted #answer along with the candidate's name. And when a candidate was avoiding it, #dodge. The results were compiled in real-time on FoxNews.com, powered by Mass Relevance:
During Thursday night's GOP debate, FoxNews.com tracked real-time Twitter feedback by using two hashtags, #answer and #dodge. When viewers felt a candidate was answering the question, they tweeted #answer along with the candidate's name. And when a candidate was avoiding it, #dodge. The results were compiled in real-time on FoxNews.com, powered by Mass Relevance:
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