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Posts Tagged ‘Fox News’

Fox News rolls out an iPad app

A little over a year ago, Fox News debuted an iPhone app, and today the cable news network premieres on the iPad. Like the iPhone app, the iPad app is free.

The app features two primary horizontal panes, one with self-scrolling “happening now” stories, another that toggles between top stories, Fox News programs, favorites and a build-your-own video playlist.

Along the bottom of the screen, the app features a scrolling ticker — the first iPad news app we’ve seen with a TV-like ticker. There’s also a weather page customizable to your city.

Stories and videos appear similarly, shareable on Facebook, Twitter and email. You can “favorite” them and add videos to a playlist. While clips appear in embedded form, they’re playable full-screen.

In the upper left-hand corner, the app reminds you what show is airing live on Fox News on TV. While the app doesn’t offer live TV programming (for obvious licensing reasons), you can listen to Fox News Radio live — and the app will feature the occasional live event. We were unable to find any social viewing features, like Twitter or Facebook integration, which would be a great addition to the app.

So why wait until now to launch an iPad app? “We waited for the right moment,” Fox News VP Jeremy Steinberg told Mashable. “We want all of our products to be viable financially.” The app features Exxon as a launch sponsor spanning display ads to pre-rolls.

Glenn Beck's 'The Blaze' set to ride social wave

Regardless of what you believe about Glenn Beck’s politics, you have to admit he’s a multimedia powerhouse, from TV to books, radio to events. And you may be surprised about his social media following: he has more Facebook fans (1,597,000) than Fox News itself (1,580,000).

That’s one reason why former Huffington Post CEO Betsy Morgan took the job as president of The Blaze, Beck’s conservative news site that launched four months ago. “There’s great leverage there,” she said in an interview with Lost Remote. “Just as Glenn has seen multimedia opportunities for his own personal brand, we see multimedia opportunities for The Blaze.”

Morgan’s new job is certainly a huge polar shift in ideology. “I am a very apolitical person,” she told the NY Times. “I’m a business person, who is absolutely fascinated by brands.” And when you think about the business, The Blaze has many parallels with her earlier work at the Huffington Post. Both sites (which have similar designs) have strong, well-known personalities at the helm, perfect for building an online community, both on and off the site.

“When I think about joining the Huffington Post in 2007,” Morgan says, “we very imaginative in how we said it wasn’t about front door traffic, it was about side door traffic. It was about getting people in through all doors to a destination site, but I think a tremendous amount that has changed in the last three years. The idea that there’s community, conversation and debate away from destination websites is enormously important to be aware of, and I think a big opportunity for The Blaze.”

Without much promotion, The Blaze has built 21,000 Facebook fans and 13,000 Twitter followers. Beck’s social media accounts are just beginning to cross-promote The Blaze, a technique Morgan hints is only just beginning. “He has an enormous community,” she says. “What we hope to do on The Blaze is to build on his loyal, core audience.”

Besides politics, one thing is different from Huffington Post — the brand name. “It is absolutely by intent his name is not on the front door, and it’s called The Blaze,” she says. “It’s not Glenn Beck’s Post, and that is very much by design, and I think that gives us endless possibilities.”

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