Next week the TV industry will converge in Cannes for MIPCOM - ”the world’s entertainment content market” – and four days of panels, presentations, screenings, and networking.
On Monday, in a first for Twitter TV at the event, Creative Lead Fred Graver and the global TV team will discuss how Twitter is driving TV audience engagement. The presentation will focus on social TV best practices and will offer a behind-the-scenes look at Twitter’s work with networks and shows.
Twitter has made some major social TV announcements of late, including a partnership with Kantar Media, who will provide “the UK’s official Twitter metric for measuring TV audience engagement.” Also, in mid-September, the social network unveiled findings that live-Tweeting TV shows results in greater conversation volume and follower growth rates. The presentation at MIPCOM will likely touch on this, among other new findings. Read more