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Posts Tagged ‘Function X’

Viggle acquires Loyalize in social TV deal

A big move in the social TV space today: Function(X), the parent company of the new TV loyalty app Viggle, announced today it's acquiring Loyalize, a second-screen technology platform. Viggle was built using the Loyalize platform, and the acquisition gives Function(X) a white-label technology to expand its goal to reward viewers for watching and participating with their favorite TV shows. The companies did not release terms of the deal.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Former ‘Idol’ exec invests millions in new social TV app Viggle

The man who launched American Idol is getting into the social TV business. Robert Sillerman announced today that his new company, Function(x) will soon debut a TV loyalty app called Viggle. By checking into various TV shows -- the app will come with audio recognition software -- viewers can earn points that can redeemed for rewards from companies such as Burger King, Sephora, Fandango and the Hulu Plus service. The company says the app (which is launching soon) will highlight shows with "check-in bonuses."

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