A big move in the social TV space today: Function(X), the parent company of the new TV loyalty app Viggle, announced today it's acquiring Loyalize, a second-screen technology platform. Viggle was built using the Loyalize platform, and the acquisition gives Function(X) a white-label technology to expand its goal to reward viewers for watching and participating with their favorite TV shows. The companies did not release terms of the deal.
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The man who launched American Idol is getting into the social TV business. Robert Sillerman announced today that his new company, Function(x) will soon debut a TV loyalty app called Viggle. By checking into various TV shows -- the app will come with audio recognition software -- viewers can earn points that can redeemed for rewards from companies such as Burger King, Sephora, Fandango and the Hulu Plus service. The company says the app (which is launching soon) will highlight shows with "check-in bonuses."
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