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Posts Tagged ‘game of thrones’

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

‘Game of Thrones’ Season Four Premiere Stirs Social, Show Renewed for Two More Seasons

120329024937-game-of-thrones-joffrey-story-topGame of Thrones‘” season four premiere scored big real-life and social ratings Sunday night.

The fantasy tale’s premiere drew 6.6 million viewers–the biggest audience for HBO since “The Sopranos” series finale–and came in number three on Nielsen Social’s Twitter Ratings for the week of March 31- April 6. The show had 300,000 tweets revolving around its premiere with 170,000 unique authors of those tweets.

The third-place ranking placed “GOT” behind only the Country Music Awards and the “How I Met Your Mother” series finale.

And great news for the series and social media: the show has been renewed for a fifth and sixth season, HBO Programming president Michael Lombardo announced yesterday. “’Game of Thrones’ is a phenomenon like no other,” Lombardo said. [Series creators] David Benioff and D.B. Weiss, along with their talented collaborators, continue to surpass themselves, and we look forward to more of their dazzling storytelling.”

The show’s social accounts also spread the good news.

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MTV continues to redefine the concept of fan engagement with TeenWolfMemorial.com

allisonTalk about a “rabid” fan base.

Fans of MTV’s ‘Teen Wolf’ are passionate beyond belief. In fact, MTV recently hired Kaitlyn Vella as a social media editor based on ‘Teen Wolf’ recap rap songs she posted to YouTube. Kaitlyn is 21 years old.

On Monday night’s episode, a popular ‘Teen Wolf’ character, Allison Argent (played by Crystal Reed), met her death. In anticipation of the outpouring of response to Argent’s death, MTV launched TeenWolfMemorial.com as a place for fans to mourn.

The site allows fans to upload videos expressing their feelings about Argent’s death, and MTV plans to share the best submissions across social. It also features exclusive content, and eulogies and curated tweets from other cast members. Read more

‘Game of Thrones’ The Exhibition returns giving fans an even bigger opportunity to immerse themselves in Westeros

image001Last year we covered the Game of Thrones Exhibition, an unprecedented opportunity for fans of the show to live the culture and even see Tumblr fan art. The Exhibition is returning with stops around the world and the U.S. including NYC and Austin during SXSW. Here are the details. Read more

Game of Thrones uses Vine to tease tonight’s debut of the season 4 trailer

120329024937-game-of-thrones-joffrey-story-topSocial TV fans cannot get enough of Game of Thrones. Even in November, with the next season premier five months away, the buzz was palpable.  Tonight at 8:58pm EST, before the series premiere of the highly anticipated True Detective, HBO  debuted the first official trailer for season 4 of Game of Thrones. This trailer is the first extended look at the new season and will unveil new characters and footage. Read more

Predictions of the week: where will Cameron’s and Mitchell’s wedding take place?

downloadSocial TV isn’t only about measuring the volume of buzz surrounding a show. Fans take to Twitter and Facebook to opine not only about what they think about a soon-to-be-released show or what they’re seeing during a live airing, but also about what is going to happen next in their favorite scripted TV shows. Read more

Predictions of the week: Will Bones and Booth get married?

Bones and Booth from Fox.com

Bones and Booth from Fox.com

Social TV isn’t only about measuring the volume of buzz surrounding a show. Fans take to Twitter and Facebook to opine not only about what they think about a soon-to-be-realeased show or what they’re seeing during a live airing, but also about what is going to happen next in their favorite scripted TV shows. Even shows in their off-season like Game of Thrones, which doesn’t return to TV for another five months, drives buzz in the form of fan predictions. In our next installment of an exclusive partnership with Insticator, we take a look at the week’s most popular fan predictions (warning: spoiler alerts). Read more

Get rewarded for predicting the outcome of your favorite TV shows, meet Insticator

Sharing that you’re watching a TV show can only go so far in terms of engagement. So thinks Insticator founder Zack Dugow, who has developed a second screen app that will reward users with real prizes based on their predictions about both scripted and live television. The conversation begins not simply because users are watching the same program but because they are deeply interested in the characters, the storylines, and what will happen next. Read more

EW‘s Jess Cagle on How Social TV Helps Print Magazines

It’s accepted knowledge that digital is upending traditional media. But sometimes, that’s just not the case. In the latest installment of Mediabistro’s So What Do You Do?, Entertainment Weekly managing editor Jess Cagle tells how social TV has been a boon to his mag’s print sales:

“There is tremendous engagement around television… I will very often look at the social media surrounding of a particular show and make the [cover story] decision based on that,” Cagle explained, pointing toVampire Diaries as an example. “We thought there is so much social media going on around the show, and it went crazy.  Ian Somerhalder tweeted it out to his legion of followers, and that actually translated into print sales.”

Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?

Mona Zhang

Exclusive: Social TV results HBO’s Game of Thrones season three launch

The Lost Remote NYC show took place yesterday bringing together the brightest minds in social TV. I had the honor of leading the opening keynote with MTV President Stephen Friedman (who’s annual upfront is currently underway) and an afternoon session with some of the brightest minds on the network side of social TV. HBO Vice President of Social Media and Performance Marketing Sabrina Caluori presented results from their big Game of Thrones season three launch, exclusively at the event.  Read more

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