The Lost Remote NYC show took place yesterday bringing together the brightest minds in social TV. I had the honor of leading the opening keynote with MTV President Stephen Friedman (who’s annual upfront is currently underway) and an afternoon session with some of the brightest minds on the network side of social TV. HBO Vice President of Social Media and Performance Marketing Sabrina Caluori presented results from their big Game of Thrones season three launch, exclusively at the event.  Read more

The Game of Thrones exhibition opened last week in New York City to fans’ delight. In addition to amazing Iron Throne photo opportunities, a star-studded opening party and an interactive arrow shooting game, Tumblr art was one of the main parts of the exhibit. Read more

If the social buzz around season two was palpable, then the excitement leading up to the season three premiere of Game of Thrones has reached new heights. To capitalize on this, and to further advance the fantasy series and the genre as a whole into the mainstream, HBO and its international partners will be taking Game of Thrones on the road in the form of a touring exhibition. Read more

The social web instantly connects millions (and now billions)  of people around the world. For social TV, the TV part is not always as global. A big elephant in the social TV living room is how TV fans around the room talk about TV content at the same time but can’t necessarily access it. “HBO Nordic AB, the newly formed joint venture of  Home Box Office, Inc. and Parsifal International,” will be launching in mid-October on linear and have already launched in a big way on social.  Read more

Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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Over the last few years, we've watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more. There are now multiple data companies that specifically track this phenomenon on a daily basis for brands and TV networks. It's not always easy for networks to tap into these cultures in a strategic and meaningful way. NYC-based Campfire has built an expertise in understanding and working with the TV networks behind the most passionate fan-bases.

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When HBO's "Game of Thrones" premiered last year, it was unclear if this drama would appeal beyond the Comic-Con crowd and lovers of the fantasy novels. By the end of season one, everyone was talking about their obsessions with the Starks (one of the main families) and the outstanding performance by Peter Dinklage who went on to win an Emmy and Golden Globe for his role as Tyrion Lannister, of the opposing family. The proof of this popularity is the show's massive following on the social web.

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