Earlier this year, Gannett announced a deal with Datasphere to launch neighborhood blog networks in ten of its local markets. Now the media company says it’s expanding its hyperlocal push with plans to roll out “co-branded high school sports microsites across its network of more than 100 local media web sites.”

“We are combining the news gathering assets of our newspapers and television stations with the technology and school relationships of HighSchoolSports.net to create the best possible experience for users and advertisers,” said Peter Lundquist, VP and GM, Gannett High School Sports. “This unlocks the full value of our prep sports content for our readers and for sports marketers, including national marketers, who are increasingly looking to reach 12- to 17-year-old athletes and their families at the local and regional level.”

Gannett plans to launch in 38 markets later this month, with the rest coming later this year.

Even though Yahoo has a lost a significant amount of its luster over the last decade (picture steel rusting in a 10-year rain storm), the online company is still fighting for market share. On top of the company’s recent acquisition of Associated Content, a content production platform for semi-pro freelancers, Yahoo announced this morning a partnership with media conglomerate Gannett to take a bite out of the local ad market.

All 81 of Gannett’s local publishing outlets and 7 of its Broadcast Division sites will begin selling ad space on Yahoo web properties this quarter. The partnership highlights Yahoo’s continued push into local advertising, a largely untapped and fertile marketplace for the digital media company. Read more