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Posts Tagged ‘geico’

Social TV commercials: AT&T on the decline, CGI animals on the rise before the Super Bowl

If you didn’t know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV’s biggest announcements of the year. Despite having the most tweeted about commercials once again, AT&T saw a 24% decline in chatter compared to last week, as other brands narrowed the gap. It will be interesting to see if AT&T gets back to the #1 spot again, especially with the tendency for brands to run successful Super Bowl commercials months after the big game. On AT&T’s tail this week is Geico, with a popular commercial featuring a CGI pig. Not to be outdone, Kia’s CGI hamsters are back, helping catapult Kia back into the top 10 this week. Read more

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Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively.  Read more

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more