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Posts Tagged ‘GetGlue’

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

‘GetGlue is now tvtag’ announces owners i.TV

comingsoonlogoNot so long ago, the GetGlue brand name and app was considered one of the most promising social TV platforms. Now, their new owners i.TV are continuing to announce radical changes to the brand. The GetGlue brand name is going away and the new platform, tvtag “launches Tues from i.TV, with 70 TV networks including NBC, ABC and FOX on-board as well as Nintendo and DIRECTV, and upwards of 10 mil users baked in from the beginning.” Here’s the announcement. Read more

GetGlue announces change to sticker program, fans react

GetGlue-LogoOn its blog last week, GetGlue (which was recently acquired by i.TV) introduced its new animated stickers. While these stickers are certainly an upgrade over their digital predecessors, the announcement came with this caveat. “As we open this door to a new, exciting future of stickers, it also means closing the door to our physical sticker program. We know that for many of you, this will be a bummer. But in time, we hope you’ll share our vision and excitement of things to come.” In the comment section – which has nearly 2,000 comments to date – loyal GetGlue users appear upset. There is even a change.org petition well on its way to the 5,000 supporters needed. Read more

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

GetGlue Acquired By Video Discovery Startup i.TV

logo_locked_blue-Get-GlueMobile TV app i.TV has acquired social TV app GetGluecoming together in a deal that pairs a founding father in the second screen and TV check-in space with the Utah-based video discovery startup.

“Together, i.TV and GetGlue will reshape the social TV and second screen landscape,” said i.TV CEO, Brad Pello. “Together, i.TV and GetGlue are positioned to deliver the richest, most enjoyable, and most social second screen experience at a time when viewers are more eager than ever to watch and share with each other. We will have more to announce on that note early next year.”

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GetGlue launches major iPhone update in time for fall TV

GetGlue, the social TV discovery and check-in service launched a major update to their iPhone app last week. GetGlue, a staple in the social TV startup world, is connecting more closely with DIRECTV and introducing some major new features. Read more

Join Lost Remote, the Shorty Awards and GetGlue for a social TV schmooze at Comic-Con

Headed to Comic-Con and want to catch up with the social TV industry to discuss the coming fall TV season, the most buzzed about Comic-Con panels and how the television ecosystem as we know it as changing with new devices, apps and social platforms? Great news! We’re partnering with the Shorty Awards (the show I produce) and GetGlue for an informal schmooze at Comic-Con (what’s become an essential fan-driven event for TV) to sip on some scotch and catch up. Here are the details. Read more

GetGlue brings on EVP of Sales as their road to monetization speeds up

GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team. Read more

YouTube leverages GetGlue’s ad platform for Comedy Week

YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers.  Read more

An inside look at social TV activations for Super Bowl XLVII

Super Bowl XLVII promises to be the most social Super Bowl ever, and might even be the most social single event of 2013. To prepare you for the event, here’s a roundup of ways to stay connected before, during, and after the game whether you like football or care more about the commercials and halftime show (or the Puppy Bowl). Read more

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