GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team. Read more
Posts Tagged ‘GetGlue’
YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers. Read more
As ‘White Collar’s’ Neal Caffrey and Peter Burke have demonstrated, solving crimes requires collaboration,which is why this season, the show’s fans will be able to take their crime-solving skills to the next level. USA has partnered with the FBI to unveil “Real Life White Collar Crimes,” a cross-platform experience that will feature photos and information about real unsolved cases, which fans can access through an online gallery. Read more
Updated: Back in November, Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock, forming a social TV powerhouse. But there was a condition: $60 million in new financing from an investor, yet to be announced. The goal was to close the new financing round in December, but a new SEC filing this month revealed the two companies were “discussing an extension of such date and other potential modifications.”
Another Monday and another big acquisition announcement in the social TV world. As we reported earlier today, Viggle scooped up GetGlue, combining to form a second screen powerhouse in an increasingly competitive space. GetGlue has the bigger audience, but Viggle has the deeper pockets, a publicly-traded company (VGGL) founded by former American Idol exec Robert Sillerman that acquired Loyalize and quickly ramped up an aggressive team.
Since the beginning, GetGlue has been primarily a mobile app experience, but in recent months the social TV startup has been cranking away on the web side of things, as well. In September, it relaunched its site as a destination — with an emphasis on a new social program guide — and today GetGlue released a new set of features to beef up the community aspects of the experience.
NEXT PAGE >>