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Posts Tagged ‘gifs’

Join Showtime’s world premiere for ‘Penny Dreadful’ tonight on Twitter

Screen Shot 2014-05-06 at 4.18.10 PMShowtime is hosting its worldwide premiere event tonight for “Penny Dreadful“, their new tent pole show they’ve gone above and beyond to share on digital platforms (the actual show premieres on Sunday, 5/11 at 10pm).  According to @SHO_Penny, “#PennyDreadful is a frightening psychological thriller that weaves together classic horror stories into a new adult drama.” The network will be live-tweeting the premiere tonight and are asking fans who want to experience the big event to tune-in on Twitter. More importantly Showtime “will also be re-posting the Pilot Sampling around 8:15PM and will be encouraging fans to watch along in real-time, as if they’re at the actual screening.” The network has also made the episode available in advance, “on YouTubeSHO.comShowtime Anytime, and Showtime On Demand.” Read more

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MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

NBC shows are in the midst of a ‘smirk off’ competition on Tumblr

NBC304NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more

How ‘Watch What Happens Live’ makes GIFs part of the production

It’s no surprise that GIFs have made a huge comeback as a major social TV tool. While almost every major network has a Tumblr presence online for GIFs and often even professional GifMakers not many live productions have incorporate GIFs into the linear broadcast in a GIF way. Bravo’s Watch What Happens Live (produced by Embassy Row) has changed that with their “Gif of the Night.” Read more

SXSW: Animated GIF-making allows party-goers to experience A&E’s Bates Motel

One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up.  Read more

Revenge’s dip in social TV matches up with dip in ratings

Last season, ABC’s Revenge (think Count of Monte Cristo meets Gossip Girl, but more mature) took the TV world by surprise and became one of the most talked about shows. After season one’s major cliffhanger, anticipation for season two helped the shows buzz grow even stronger. It seems as if season two isn’t living up to the expectations. Critics are claiming it’s not worth DVRing anymore and the show’s dip in social buzz is matching up to the dip in ratings.

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