NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more
Posts Tagged ‘gifs’
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It’s no surprise that GIFs have made a huge comeback as a major social TV tool. While almost every major network has a Tumblr presence online for GIFs and often even professional GifMakers not many live productions have incorporate GIFs into the linear broadcast in a GIF way. Bravo’s Watch What Happens Live (produced by Embassy Row) has changed that with their “Gif of the Night.” Read more
One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up. Read more