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Posts Tagged ‘glee’

Exclusive: Fox Executive on Social TV Powerhouse ‘Glee’

Gleeks_Choice_mock_upDuring The Future of Social TV panel at the Lost Remote LA Show, VP of social media for Fox Broadcasting Company Cait Hood talked about one of the network’s most successful social TV stories—”Glee.”

Hood detailed the success of the show’s most recent social TV campaign for next year’s 100th episode celebration. The campaign let fans choose their favorite songs, with the top 10 being remixed by New Direction in the 100th episode airing in March, 2014. The campaign garnered 2.4 million votes worldwide.

“It was hugely successful for us and a great way to allow social to impact broadcast in a meaningful way,” Hood said. “Glee is one of our most social shows.”

She also talks about the differences—and similarities—between Fox’s fan-sourced “Almost Human” trailer-campaign and the “Glee” social campaigns.

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#prayforLea trends for more than 12 hours as TV world mourns death of ‘Glee’ star Cory Monteith

This past weekend, Glee star, Cory Monteith was found dead in his hotel room. Instantly, the social web blew up and celebrities and fans alike came together not only to mourn the loss but to show compassion to his long-time girlfriend and Glee co-star Lea Michele. Here are the details. Read more

Fox launches social Q&A in preparation for fall TV

TV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day. Before the summer even ends, Fox is the latest network to launch a big social push to get viewers excited about their fall TV programming. Sunday and Monday, in partnership with Entertainment Weekly, the network is launching 10 screenings of its new comedies "Ben and Kate" and...

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How FOX is the most social TV network

On the eve of Fox's annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network's social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching "Touch," the first ever global social launch were just among their many innovations.

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