Hood detailed the success of the show’s most recent social TV campaign for next year’s 100th episode celebration. The campaign let fans choose their favorite songs, with the top 10 being remixed by New Direction in the 100th episode airing in March, 2014. The campaign garnered 2.4 million votes worldwide.
“It was hugely successful for us and a great way to allow social to impact broadcast in a meaningful way,” Hood said. “Glee is one of our most social shows.”
She also talks about the differences—and similarities—between Fox’s fan-sourced “Almost Human” trailer-campaign and the “Glee” social campaigns.