The hilarious duo of Tina Fey and Amy Poehler hosted the Golden Globes on NBC last night, sparking 3.6 million tweets during the broadcast — 4.2 million overall for the last 24 hours. With a night packed full of moments, Twitter tallied the top three tweet spikes:
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We wrote about E!’s coverage of the Golden Globes. Now the stars themselves are covering the show – using social TV. This year, Twitter has enlisted actors and directors in attendance at the Beverly Hilton Hotel to live-tweet the awards ceremony and to share red carpet photos, backstage happenings, and for those celebrities unable to score an invite – thoughts from their couches. Read more
No property covers award shows better than E! Now the celebrity driven mega-brand is taking social TV for their red carpet events to a whole new level. For todays Golden Globes, the network has launched a brand new mobile app. Read more
One the leading social TV data companies, Networked Insights analyzed the conversations from the Golden Globes last night. Besides the winners being announced, 48% of the conversations were about the red carpet. They also provided us with an extremely interesting analysis, which will help answer our question about Gervais' power on the Globes.
A year ago we wrote about the Golden Globes not fairing so well in ratings even though Ricky Gervais was a great tool for drumming up buzz. While Gervais didn't trust Twitter at first he's now back in full force and has promised to tweet backstage so, "you don't miss me when I'm not on air," he said on his blog. He even added, "Might be more fun as I have no TV censorship." The Gervais chatter has been high this past week as viewers wait and hope that he'll make a fool of the celebrities in the room like he's done so well the past two years. Social TV data company NM Incite even looked at 7,000 tweets over two days to prove this.
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