golden globes - Lost Remote

Golden Globes’ biggest moments on Twitter

Cory Bergman — Mon, 14 Jan 2013 13:26:04 +0000

The hilarious duo of Tina Fey and Amy Poehler hosted the Golden Globes on NBC last night, sparking 3.6 million tweets during the broadcast — 4.2 million overall for the last 24 hours. With a night packed full of moments, Twitter tallied the top three tweet spikes:

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Twitter enlists stars to live-tweet the Golden Globes

Natan Edelsburg — Sun, 13 Jan 2013 02:31:48 +0000

We wrote about E!’s coverage of the Golden Globes. Now the stars themselves are covering the show – using social TV. This year, Twitter has enlisted actors and directors in attendance at the Beverly Hilton Hotel to live-tweet the awards ceremony and to share red carpet photos, backstage happenings, and for those celebrities unable to score an invite – thoughts from their couches. continued…

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E! takes Golden Globes coverage to the next level with second screen app

Natan Edelsburg — Sun, 13 Jan 2013 02:24:09 +0000

No property covers award shows better than E! Now the celebrity driven mega-brand is taking social TV for their red carpet events to a whole new level. For todays Golden Globes, the network has launched a brand new mobile app. continued…

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Trends among the 700,000 Golden Globe tweets

Natan Edelsburg — Mon, 16 Jan 2012 15:30:52 +0000

One the leading social TV data companies, Networked Insights analyzed the conversations from the Golden Globes last night. Besides the winners being announced, 48% of the conversations were about the red carpet. They also provided us with an extremely interesting analysis, which will help answer our question about Gervais’ power on the Globes.

He barely tweeted during the show, even though he promised his followers he would. His opening monologue was only 4% of the conversation, which is probably because it was too hyped up and he ended on the same Johnny Depp joke that he killed with last year. 32% of the chatter even showed that fans were upset at his lack of appearance during the run-of-show.

Twitter said the event peaked at 6,162 tweets-per-second — when “Downton Abbey” won the award for best mini-series — outpacing last year’s Super Bowl and the royal wedding. The next most popular moment was when Tina Fey “photobombed” Amy Poehler (above.) As you might imagine, the awards show was the big social TV moment of the night according to Lost Remote’s social charts, and ratings were flat compared to last year.

Networked Insights, which recently raised $20 million in funding, also provided some really interesting data about brands that were talked about the most during the show. It seems that none of the brands that advertised during during the broadcast made an imprint in the chatter.

Networked Insights CEO Dan Neely told Lost Remote that “brands interested in advertising on events like the Golden Globes are interested in ensuring their ads are not skipped in DVR viewing and capture a broad audience to enhance their reach.” He added that he recommends his clients to “best understand the media their target consumer is engaging through real-time data and then make your investments based upon what enables you to achieve your marketing objective most efficiently.” It doesn’t necessarily mean buying TV ads was bad for Cadillac, L’Oreal and the other linear sponsors, but they should definitely be asking themselves where their targets’ eyeballs really are during the show and what the long-term implications are.

Top 5 brands:

1. Prada – 42% (Zooey Deschanel’s dress represented 20% of the overall Prada-related

conversation)

2. Dior – 22% (Charlize Theron contributed the largest share of the discussion at 34%, but Milla

Kunis was close at 29%)

3. Gucci – 15% (Jessica Alba [23%] and Selma Hayek [36%] contributed the largest shares to the

overall brand conversation)

4. Vera Wang – 4% (Sofia Vergara was discussed 55% of Vera Wang’s brand conversations while

Naya Rivera was only discussed 36% of the time)

5. Marchesa – 3% (Lea Michele’s outfit represented 62% of the overall brand conversation)

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Will Ricky Gervais' tweets drive Golden Globe ratings?

Natan Edelsburg — Sun, 15 Jan 2012 11:45:59 +0000

A year ago we wrote about the Golden Globes not fairing so well in ratings even though Ricky Gervais was a great tool for drumming up buzz. While Gervais didn’t trust Twitter at first, he’s now back in full force and has promised to tweet backstage so, “you don’t miss me when I’m not on air,” he said on his blog. He even added, “Might be more fun as I have no TV censorship.” The Gervais chatter has been high this past week as viewers wait and hope that he’ll make a fool of the celebrities in the room like he’s done so well the past two years. Social TV data company NM Incite even looked at 7,000 tweets over two days to prove this. continued…

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