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Posts Tagged ‘golf’

How Golf Channel’s ‘Arnie’ Became a Social and Ratings Success

arnie_304In April, Golf Channel’s three-night event about the life of Arnold Palmer, ‘Arnie,’ became the most watched original production in the network’s history. Between April 13 and April 15, 1.75 million unique viewers tuned in – no small feat for a niche sports channel.

#Arnie trended on Twitter during all three premieres, and as part of Golf Channel’s social strategy, they created a social hub for fans to submit stories and photos about Palmer; the microsite is sponsored by Callaway Golf. The hub collects Facebook, Twitter and Instagram posts that use the hashtag #Arnie.

Based on both the ratings and social success of the three-part series, Golf Channel last week announced that they will be producing a fourth Arnold Palmer special. According to ‘The Hollywood Reporter,’ the next installment will be based mainly on fan submissions  (similar to last year’s Bruce Springsteen documentary ‘Springsteen & I’) – accepted via GolfChannel.com and snail mail. Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

iPowow and Golf Channel Partner on Social Solution for 2014 Players Championship

ipowow_lostremoteiPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.

This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.

“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.” Read more

Ryder Cup starts tweet battle between Team USA and Team Europe

The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year's tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.

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How Turner's using social TV for the PGA Championship

The Olympics isn't the only major sporting event taking place this summer. This Thursday, Turner Sports begins airing coverage of the PGA Championship, one of Golf's biggest events. The TV company has launched a social TV strategy to give fans a great opportunity than ever before to interact with the 18 hours of exclusive live coverage that will be on TNT.

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