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Posts Tagged ‘golf channel’

How Golf Channel’s ‘Arnie’ Became a Social and Ratings Success

arnie_304In April, Golf Channel’s three-night event about the life of Arnold Palmer, ‘Arnie,’ became the most watched original production in the network’s history. Between April 13 and April 15, 1.75 million unique viewers tuned in – no small feat for a niche sports channel.

#Arnie trended on Twitter during all three premieres, and as part of Golf Channel’s social strategy, they created a social hub for fans to submit stories and photos about Palmer; the microsite is sponsored by Callaway Golf. The hub collects Facebook, Twitter and Instagram posts that use the hashtag #Arnie.

Based on both the ratings and social success of the three-part series, Golf Channel last week announced that they will be producing a fourth Arnold Palmer special. According to ‘The Hollywood Reporter,’ the next installment will be based mainly on fan submissions  (similar to last year’s Bruce Springsteen documentary ‘Springsteen & I’) – accepted via GolfChannel.com and snail mail. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

iPowow and Golf Channel Partner on Social Solution for 2014 Players Championship

ipowow_lostremoteiPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.

This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.

“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.” Read more