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Posts Tagged ‘Google’

Soledad O’Brien Aims to Elevate Storytelling With Google Partnership

SO HS 304Former CNN “Starting Point” anchor Soledad O’Brien is still busy reporting and contributing documentaries for CNN and Al Jazeera America, but a new partnership between her production group and Google has her hoping for expanded storytelling—and conversation.

Google and O’Brien’s Starfish Media Group’s partnership includes Google+ Hangouts, Google apps for Business, and a YouTube channel. It kicks off today in a five city “Soledad O’Brien Presents Black in America” speaking tour.

“Bringing content on the road allows you to take those conversations to different communities and then bring everyone back around online,” O’Brien told Lost Remote in an interview Friday.

Over the last few years anchoring—and now as CEO of Starfish—O’Brien learned how important multi-platform journalism is: “A conversation around ‘Black in America’ was happening on television, but the bulk of the people watching were then communicating with each other on social media,” she said. Read more

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What fans can expect for the upcoming ‘American Horror Story: Coven’

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(Guest post by Brooke Brown, an entrepreneur with a love for sports, music, and pop culture.)

For two seasons, FX’s “American Horror Story” has pushed the boundaries both for TV horror and for a number of social and cultural taboos. It doesn’t just aim to scare the audience — it aims to disturb them; especially with the strategic sharing of the promo videos on their social media platforms. For this reason, it has gained a rabid following and earned a much-anticipated third season.  This rabid following has reinvigorated the entertainment sector of the internet with many fan forums, and the Google+ Community.  Interesting to see a mini-series turn into a seasonal event, and it could safe to say show creator Ryan Murphy did not expect the popularity. What can viewers expect when “Horror Story” returns Oct. 9?  Read more

An inside look at Starz’s social TV strategy for ‘The White Queen’

We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.

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How Chromecast fundamentally changed how my family watches TV

As soon as Google unveiled Chromecast, I was lucky enough to scoop up a couple of the $35 devices to connect the two TVs in our home. After a few weeks, it’s fundamentally changed how my family watches TV. It’s also changed some of my perceptions about the evolution of the “second screen.”

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Local TV facing increasing competition in weather and traffic

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

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Forget Google TV, ‘Chromecast’ connects every device (and Netflix) straight to TV

Google just took a big step to usher in a new era of increasingly “remote-less” homes, bridging mobile and laptop devices with your TV. In a surprise announcement, Google unveiled $35 device called Chromecast today that enables both Android and iOS devices to play HD video on TV sets. With just a tap of the “Cast” button, you can extend video from YouTube, Google Play and Netflix straight to any TV equipped with a Chromecast — which plugs into a HDMI port.

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‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more

Mass Relevance launches new tool to curate photos for TV

Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience.  Read more

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

Google jumps into the TV business with Fiber

Amazing how quickly the television space is changing. As Google unveiled its new one-gigabit-per-second fiber service in Kansas City today, it made a surprise announcement: residents will be able to sign up for a new Google Fiber TV service with a respectable list of channels out of the gate, tablet viewing, searchable programming, a HD DVR (up to 500 hours and 8 shows at once) and a free Google Nexus tablet thrown in to use as a remote control.

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