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Posts Tagged ‘gopro’

With NHL Deal, GoPro is Changing How We Watch Sports

GoProAdWeek reported yesterday that the NHL and GoPro have struck a deal to feature the camera’s footage throughout the coming season. GoPro, which recently IPO’d, has – along with its stunning technology – gained popularity because of user-generated POV YouTube clips.

Its first-person vantage point lends itself particularly well to helmet sports. Bob Chesterman, the NHL’s SVP of Programming, told AdWeek that the league’s two national TV partners will integrate the GoPro into game telecasts, demonstrating the shooting and skating skills of NHL players.

More from AdWeek:

If a player filmed by GoPro scores this season, NBC or Rogers can illustrate what they saw on the play by cutting to taped footage from the commercial shoot, said Brian Jennings, NHL’s CMO. The league will also feature the POV content on NHL Network and NHL.com, while GoPro will use it on its YouTube channel. Read more

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CES: Looxcie 3 takes wearable tech into the ‘see’able future

looxcie-makes-hands-free-wearable-video-cameras“Invented by a parent who found himself fumbling with video cameras while trying to record children’s parties,” Looxcie brought to market the first hands-free live streaming mobile-connected video camera. Lost Remote even used a Looxcie to capture the MTV OMAs. In November, they announced their latest product, the Looxcie 3 – which is designed to be more social and easier to wear and will be shown off at CES next week. With the GoPro camera a full-blown sensation (revenue and social media wise) for extreme sports enthusiasts, Looxcie seeks to capture the mainstream market. Read more

‘Gone are the notions that digital media will cannibalize TV,’ meet the four-screen TV world

Tremor Video, is a leading video technology, advertising and publishing platform that’s ”bringing the certainty of science” to the brands and companies they help deliver multi-screen experiences too. Over the past year, the New York-based company has grown its footprint in not just creating marketing solutions for the second screen, but for the “four screen agnostic” planning process they know advertisers program across. We interviewed Waikit Lau, Tremor’s  head of business development (who also founded ScanScout, which Tremor acquired),  Andrew Baisley, director of business development, and Kate Stientjes, their NW sales manager about the four-screen TV world. Read more