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Posts Tagged ‘gopro’

CES: Looxcie 3 takes wearable tech into the ‘see’able future

looxcie-makes-hands-free-wearable-video-cameras“Invented by a parent who found himself fumbling with video cameras while trying to record children’s parties,” Looxcie brought to market the first hands-free live streaming mobile-connected video camera. Lost Remote even used a Looxcie to capture the MTV OMAs. In November, they announced their latest product, the Looxcie 3 – which is designed to be more social and easier to wear and will be shown off at CES next week. With the GoPro camera a full-blown sensation (revenue and social media wise) for extreme sports enthusiasts, Looxcie seeks to capture the mainstream market. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

‘Gone are the notions that digital media will cannibalize TV,’ meet the four-screen TV world

Tremor Video, is a leading video technology, advertising and publishing platform that’s ”bringing the certainty of science” to the brands and companies they help deliver multi-screen experiences too. Over the past year, the New York-based company has grown its footprint in not just creating marketing solutions for the second screen, but for the “four screen agnostic” planning process they know advertisers program across. We interviewed Waikit Lau, Tremor’s  head of business development (who also founded ScanScout, which Tremor acquired),  Andrew Baisley, director of business development, and Kate Stientjes, their NW sales manager about the four-screen TV world. Read more