If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more
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A good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and shoot their best reel yet. Register now!