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Posts Tagged ‘gossip girl’

Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

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Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

An inside look at The CW's social TV strategy

The CW's audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. We spoke to Rick Haskins, The CW's Executive Vice President of Marketing and Digital Programs about their social TV strategy.

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