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Posts Tagged ‘gossip girl’

Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

An inside look at The CW's social TV strategy

The CW's audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. We spoke to Rick Haskins, The CW's Executive Vice President of Marketing and Digital Programs about their social TV strategy.

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