Last night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:
Posts Tagged ‘grammys’
Last year, the Grammy Awards pulled in its second-highest ratings numbers in 20 years and much of the success can be attributed to the social conversation surrounding the show. According to Trendrr, the 2013 Grammys drove 15.4 million social interactions. CBS will continue to focus on social and digital this year as it seeks to grow its rating numbers. The Grammys will take place on January 26 at 8 PM EST, and will air on CBS.
To help sustain year-over-year ratings growth, The Recording Academy and CBS has launched Grammy Live – a comprehensive second screen experience hosted by Andrew Burnette, Louise Rowe, Quddus and DJ Skee. Grammy Live will launch in earnest on the day of the awards and will feature exclusive live-streaming video, social media updates, and backstage access during the show. Users will have access to a live feed of Grammy winners’ portrait sessions, and will be able to browse through a selection of videos highlighting the best moments from past shows.
When CBS exec Jack Sussman was asked why the Grammys broadcast is taped-delayed again this year, he said all the chatter on social media gives West Coast viewers “another reason to want to watch.” And it looks like he was right: last night’s Grammy Awards pulled in its second-highest ratings numbers in 20 years — last year’s Whitney Houston tribute still holds the top spot — while generating more than 14 million tweets, according to Twitter. Read more