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Posts Tagged ‘grammys’

Trending on Facebook: the 2014 Grammys

Facebook-LogoLast night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Go backstage at this year’s Grammy Awards with Grammy Live

bg_grammylive_header_56_pre3Last year, the Grammy Awards pulled in its second-highest ratings numbers in 20 years and much of the success can be attributed to the social conversation surrounding the show. According to Trendrr,  the 2013 Grammys drove 15.4 million social interactions. CBS will continue to focus on social and digital this year as it seeks to grow its rating numbers. The Grammys will take place on January 26 at 8 PM EST, and will air on CBS.

To help sustain year-over-year ratings growth, The Recording Academy and CBS has launched Grammy Live – a comprehensive second screen experience hosted by Andrew Burnette, Louise Rowe, Quddus and DJ Skee. Grammy Live will launch in earnest on the day of the awards and will feature exclusive live-streaming video, social media updates, and backstage access during the show. Users will have access to a live feed of Grammy winners’ portrait sessions, and will be able to browse through a selection of videos highlighting the best moments from past shows.

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The biggest Twitter hits and misses at the Grammys [infographic]

When CBS exec Jack Sussman was asked why the Grammys broadcast is taped-delayed again this year, he said all the chatter on social media gives West Coast viewers “another reason to want to watch.” And it looks like he was right: last night’s Grammy Awards pulled in its second-highest ratings numbers in 20 years — last year’s Whitney Houston tribute still holds the top spot — while generating more than 14 million tweets, according to Twitter. Read more

Grammys rock the ratings, set social TV record

Update: Fueled by Whitney Houston's death, last night's Grammy Awards attracted 39 million viewers -- the most since 1984, according to Nielsen. And it set an all-time social TV record with 13 million social comments, according to Bluefin Labs. Last week, the Super Bowl hit a record-breaking 12.2 million comments, but the record didn't stand for long. According to data from Trendrr, the Grammys fell just short of the Super Bowl in social TV numbers -- but not by far. Trendrr's "activity score" was 17,122,439, compared to the Super Bowl's 17,487,241.

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Grammys producers still refuse to end West Coast time delay

Update: Here's a Storify of just a few tweets we collected during the Grammys. The Grammys are back tonight (Sunday), and it may attract one of it's largest audiences in years: last night's tragic death of Whitney Houston will play a central part in the event. But just like last year, the event will air live for the East Coast at 5pm Pacific/8pm Eastern, but still won't air on the West Coast until three hours later.

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