When CBS exec Jack Sussman was asked why the Grammys broadcast is taped-delayed again this year, he said all the chatter on social media gives West Coast viewers “another reason to want to watch.” And it looks like he was right: last night’s Grammy Awards pulled in its second-highest ratings numbers in 20 years — last year’s Whitney Houston tribute still holds the top spot — while generating more than 14 million tweets, according to Twitter. Read more
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