There is a lot of great video content on the web – the problem is finding the right thing to watch. 5by, the video discovery platform acquired by StumbleUpon in September 2013, solves that. 5by founder Greg Isenberg wanted to surface the best web videos based on a user’s moods and preferences to eliminate the guessing game associated with searching for videos.
In a LinkedIn Influencer post about Isenberg and the ‘Anatomy of a Million Dollar Idea,’ Isenberg tells writer J.T. O’Donnell: “I was trying to find an app that would serve me content based on my mood and preferences. Similar to music apps like Pandora or Spotify, I wanted to be able to sit on my iPad and have short videos queued up instead of having to watch TV or manually search for them on the web. When I realized no such app existed, I immediately got started on the project to create one.” Read more