TVSpy TVNewser SocialTimes AllFacebook AllTwitter AppNewser MediaJobsDaily more FishbowlNY FishbowlDC FishbowlLA GalleyCat UnBeige AgencySpy PRNewser 10,000 Words semanticweb.com

Posts Tagged ‘guy slattery’

Primetime TV

SXSW: Animated GIF-making allows party-goers to experience A&E’s Bates Motel

By Natan Edelsburg on March 9, 2013 4:37 PM

One of the best uses of social TV is the art of animated GIF-making. The fun meme-able moveable image has allowed TV to get viewers excited about a show during big tentpoles, at events and more. With SXSW in full gear in Austin A&E brought the art of GIF-making to their party for Bates Motel (premieres Monday, March 18th) the network’s new Dexter meets Friday Night Lights drama, a prequel to “Psycho” about Norman Bates growing up.  Read more

Comments
Share
Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.
Blog, Strategy

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

By Natan Edelsburg on October 9, 2012 9:17 AM

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

Comments
Share
Blog

How social TV is growing across PromaxBDA and the Producers Guild

By Natan Edelsburg on September 13, 2012 8:54 AM
I'm excited to participate and moderate a panel tonight with four of television's most impressive executives. Tina Exarhos EVP of Marketing & Multiplatform Creative for MTV: Music Television and MTV2, Alexandra Shapiro EVP of Marketing & Digital for USA Network, Guy Slattery EVP of Marketing for A&E Network and Ellen Stone SVP of Marketing for Bravo Media will be coming together and Ogilvy's New York City HQ to discuss how digital storytelling is extending the life of a show. PromaxBDA and the Producers Guild of America New Media Council are the two organizations that have made this panel possible.

Read more

Comments
Share
Blog

How A&E used Instagram to promote Longmire

By Natan Edelsburg on July 17, 2012 8:27 PM
A&E's new scripted show Longmire just hit a ratings high with it's eight episode that aired on Sunday with 4.5 million viewers (comparatively Breaking Bad had 2.9). The show, which tells the story of of author Craig Johnson's Walt Longmire, is about a Wyoming Sheriff recovering from the loss of his wife and a cunning younger deputy who decides to run against him in the election. To launch the show, the network launched the "Longmire OUT WEST-AGRAM" photo contest on Facebook...

Read more

Comments
Share
Blog, Gaming

Exclusive: A&E launches social challenge for 'Barter Kings'

By Natan Edelsburg on June 8, 2012 11:04 AM
A&E continues to ramp up its social TV efforts to provide an additional layer for fans and influencers to participate in their programming. Recently, they launched a second screen app for Storage Wars. Now the network has told Lost Remote exclusively about the "Social Barter Kings Challenge," an entire competition that takes the premise of the show but brings it to social media influencers.

Read more

Comments
Share