Updated: Hill Holliday has correlated Bluefin's data with the linear ratings and determined that "While there is a ratings peak at the time of the stunt, it's very similar to the other peaks throughout the Emmys airing" and that the stunt "possibly"could have helped increase viewership. Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last nights awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel's hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan's mega successful stunt? Trendrr and Bluefin Labs have reported the following.

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HISTORY's social media strategy (see our earlier story) seems to have paid off for Hatfields & McCoys, the three part-miniseries starring Kevin Costner and Bill Paxton. The three-part format is not common on TV in the U.S., making it even more unpredictable if the hype of the show would translate on social and linear.

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Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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