HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more
Posts Tagged ‘HBO’
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Back in February, we wrote about how Topsy’s social data showed that part of why House of Cards was so successful in its first season was because of the traditional press it received. Topsy has managed to index every tweet – 425 billion (tweets, links, photos, videos, blog posts, and pins). in total – since the first one was sent in 2006. A recent New York Time Bits blog post compared what Topsy does for Twitter “to what Google does for Web search.” In essence, it provides insights into Twitter conversations that were once available only to companies to the general public. Read more
If the social buzz around season two was palpable, then the excitement leading up to the season three premiere of Game of Thrones has reached new heights. To capitalize on this, and to further advance the fantasy series and the genre as a whole into the mainstream, HBO and its international partners will be taking Game of Thrones on the road in the form of a touring exhibition. Read more
Remember the short-lived but hilarious campaign to “Take My Money HBO”? Six months later HBO Go is still revolutionizing the way we watch TV (and our favorite HBO content). Now CollegeHumor has come out with an hilarious video to poke fun at all of those people who use a parent, or friend’s HBO Go password. Watch it here. Read more
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