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Posts Tagged ‘HBO’

How Clearleap is Making ‘TV Everywhere Both Possible and Profitable’

HP-Slider-1-nobarThere’s a good chance that if you’re a regular Lost Remote reader, you’ve used a Clearleap-powered product.

The Georgia-based company was founded in 2007, just as networks and cable providers began to make available to consumers TV Everywhere (TVE) and Video on Demand (VOD) options. Clearleap has helped HBO, Verizon, Time Warner, and Scripps deliver content via multiplatform solutions and have helped them monetize these solutions.

Last November, the company raised a $20 million round of funding to expand into the Latin American and European markets – both markets will prove to be extremely valuable to content creators and distributors in the next 10 years. When Netflix released its Q2 earnings report in July it announced that it will be launching in  Germany, France, Austria, Switzerland, Belgium, and Luxembourg, and that its launch into these markets “with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadband households, or 2x the number of current U.S. broadband households.” Like Netflix, Clearleap and its customers have a lot of territory to cover.

For more on Clearleap and its role in the proliferation of VOD and TVE, we spoke with CEO Braxton Jarratt. Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

Read more

HBO releases ‘The ABCs of the Sudden Departure’ in sync with ‘The Leftovers’

Screen Shot 2014-07-13 at 11.50.29 PMHBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more

HBO and Facebook partner for ‘True to the End’ social TV marathon

Screen Shot 2014-06-14 at 1.17.01 PMHBO’s True Blood will come back for it’s final season on Sunday, June 22nd at 9pm. Earlier this week HBO launched a partnership with Facebook to create a social TV marathon leading up to the big premiere. “In celebration of the highly anticipated premiere of the seventh and final season of True Blood, HBO and Facebook are collaborating on an innovative use of social media insights that will highlight fan favorite moments from the series’ Facebook page (11 million fans) into the on-air broadcast,” according to the release. Here are the details. Read more

As ‘True Blood’s’ final season approaches, fans start predicting (spoiler alert)

Screen Shot 2014-06-05 at 6.33.57 AMHBO’s True Blood will kick off its final season (themed #TrueToTheEnd) on June 22nd. Last season left many fans wondering if Eric Northman truly met his true death. In anticipation of the big premiere Insticator, our social TV predictions partner shared some results from what fans are guessing. Read more

HBO Classics Now Available on Amazon Prime

AmazonHBO-Logo2The exclusive deal between Amazon and HBO goes into effect today as the first wave of HBO classics are available on Amazon Prime.

“The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” are now available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows are also available, including “Boardwalk Empire” and “True Blood.”

Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement. And HBO GO will also become available on Fire TV, Amazon’s recently-announced set-top box.

Will Daenerys take the Iron Throne? (spoiler alert)

landscape-5d682b44-a8bb-4734-8d86-f9528c46ca36For this week’s social TV fan prediction we take a look at Game of Thrones, with our partner Insticator. As season four enters it’s halfway point fans are beginning to wonder if Daenerys Targaryen (also known as the “mother of dragons) will grab the throne. From Insticator: “Does anyone else think Daenerys is destined to take the Iron Throne? She may have been a forgotten princess but Westeros is finally starting to take the exiled Targaryen seriously. The rumors of her massive army and her three rapidly growing dragons have been enough to worry even the likes of Tywin Lannister.” Here’s what fans had to say.  Read more

VICE NewFront: ‘We didn’t need TV to validate what we are doing but it did’

photo (1)VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. The whole presentation was less than an hour and there were no teleprompters or long presentations. Instead VICE Founder and CEO Shane Smith and Chief Creative Officer Eddy Moretti spoke briefly in between video packages that laid out the company’s new videos and how much they’ve grown over the past year including the success of their HBO docu-series. Read more

TLC Reveals Cast of ‘Next Great Baker’ on Snapchat

The-Next-Great-BakerTLC on Wednesday announced the return of ‘Next Great Baker,’ which premieres June 24th at 9/8c.

The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.

For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more

HBO Might Not Want ‘Veep’ Star to ‘GO’ on Anymore Talk Shows

VeepIf you are a loyal HBOVeep” viewer, you know Matt Walsh‘s “Mike” character as the lovably inept communications director for Vice President Selina Meyer. After this morning, HBO executives might not be loving him as much.

“Or get your friends HBOGO number, you don’t even have to get it you know,” Walsh said in response to Fox News’ Steve Doocy urging people to watch the show on HBO or HBOGO.

“They’re going to hate you for saying that,” Fox News’ Anna Kooiman jokingly said to Walsh. “Stop it!” he joked back.

The exchange was all in good fun, but Walsh’s joke highlights a wider issue for HBO, both in losing potential customers who can just borrow their friends or families password, or angry paying customers when the network crashes.

As we reported in March, HBOGO crashed during the “True Detective” season finale; HBO said the outage was due to “overwhelmingly popular demand,” which they’re right about–there’s a lot more demand, when more and more non-paying people can log into the streaming service.

Read more

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