HBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more
Posts Tagged ‘HBO’
HBO’s True Blood will kick off its final season (themed #TrueToTheEnd) on June 22nd. Last season left many fans wondering if Eric Northman truly met his true death. In anticipation of the big premiere Insticator, our social TV predictions partner shared some results from what fans are guessing. Read more
“The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” are now available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows are also available, including “Boardwalk Empire” and “True Blood.”
Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement. And HBO GO will also become available on Fire TV, Amazon’s recently-announced set-top box.
For this week’s social TV fan prediction we take a look at Game of Thrones, with our partner Insticator. As season four enters it’s halfway point fans are beginning to wonder if Daenerys Targaryen (also known as the “mother of dragons) will grab the throne. From Insticator: “Does anyone else think Daenerys is destined to take the Iron Throne? She may have been a forgotten princess but Westeros is finally starting to take the exiled Targaryen seriously. The rumors of her massive army and her three rapidly growing dragons have been enough to worry even the likes of Tywin Lannister.” Here’s what fans had to say. Read more
VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. The whole presentation was less than an hour and there were no teleprompters or long presentations. Instead VICE Founder and CEO Shane Smith and Chief Creative Officer Eddy Moretti spoke briefly in between video packages that laid out the company’s new videos and how much they’ve grown over the past year including the success of their HBO docu-series. Read more
The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.
For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more
If you are a loyal HBO “Veep” viewer, you know Matt Walsh‘s “Mike” character as the lovably inept communications director for Vice President Selina Meyer. After this morning, HBO executives might not be loving him as much.
“Or get your friends HBOGO number, you don’t even have to get it you know,” Walsh said in response to Fox News’ Steve Doocy urging people to watch the show on HBO or HBOGO.
“They’re going to hate you for saying that,” Fox News’ Anna Kooiman jokingly said to Walsh. “Stop it!” he joked back.
The exchange was all in good fun, but Walsh’s joke highlights a wider issue for HBO, both in losing potential customers who can just borrow their friends or families password, or angry paying customers when the network crashes.
As we reported in March, HBOGO crashed during the “True Detective” season finale; HBO said the outage was due to “overwhelmingly popular demand,” which they’re right about–there’s a lot more demand, when more and more non-paying people can log into the streaming service.
Starting May 21, “The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” will become available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows will also be available, including “Boardwalk Empire” and “True Blood.” Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement.
These shows will still be available on HBO Go, but will be exclusive to Amazon, meaning Netflix and Apple TV users won’t be able to stream them on those platforms. The partnership marks the first time HBO has licensed its series to a web-only service.
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