At Lost Remote we’re very lucky to interview big names like Mark Cuban, MTV President Stephen Friedman, Dan Rather and more. While big names like these (and the ones you might have seen at the Lost Remote NYC Show) have defined social TV, the future of TV lies in the hands of the yoots (the generation that was born into social) . Meet Melanie Witkower, a rising senior at Syracuse University who has embedded herself as a social TV expert within production arms while spending the semester “abroad” in Los Angeles.

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Hill Holliday and SecondScreen Networks recently partnered to conduct a survey on the role a smartphone (the second screen) plays in one's attention to TV commercials. With smartphone penetration in the U.S. at 44% by the end of 2011, they set to figure out how the second screen is affecting the thirty second spot that still drives the TV business. Not surprisingly they found that when viewers, "fiddled with their phones while watching TV; they were less likely to remember or like the TV content than when the TV was the only medium."

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We recently shared five reasons why it's worth checking out Hill Holliday's TVnext event in Boston in two weeks, and now we're excited to offer Lost Remote readers 30% admission. When purchasing your tickets just use code LostRemote and the discount should kick in. The event is shaping up to have an impressive lineup. The guy behind the PBS documentary that we said you shouldn't miss will be keynoting the event.

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