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Posts Tagged ‘history’

Social Good

HISTORY continues #ThankAVet campaign in honor of Veteran’s Day

By Natan Edelsburg on November 12, 2012 1:21 AM

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

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Blog

'Hatfields & McCoys' reveals ratings success from social TV push

By Natan Edelsburg on June 11, 2012 10:20 AM
HISTORY's social media strategy (see our earlier story) seems to have paid off for Hatfields & McCoys, the three part-miniseries starring Kevin Costner and Bill Paxton. The three-part format is not common on TV in the U.S., making it even more unpredictable if the hype of the show would translate on social and linear.

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Blog

HISTORY to donate $1 per tweet to America's VetDogs for Memorial Day campaign

By Natan Edelsburg on May 25, 2012 12:41 PM
Social TV giving is on the rise, and not surprisingly Twitter has become an easy way for a network to encourage donations around a major event. In honor of Memorial Day, HISTORY will be donating $1 per tweet (for up to $10,000) to America's VetDogs, a not-for-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.

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Inside look at HISTORY's success on social media [interview]

By Natan Edelsburg on May 9, 2012 1:01 PM
Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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Blog, Gaming

Inside look at HISTORY's 'Top Shot' Facebook game

By Natan Edelsburg on May 6, 2012 7:59 PM
As we approach the summer, the social TV "before and after" that we discussed with Facebook's Kay Madati is maturing with social gaming built around providing extra opportunities for fans to engage with the content in between linear views. For HISTORY's "Top Shot," a show where professional marksmen compete for $100,000 to be the best, building a social game was not only the perfect way to extend the show on social, but was a great way...

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