Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more
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Social TV giving is on the rise, and not surprisingly Twitter has become an easy way for a network to encourage donations around a major event. In honor of Memorial Day, HISTORY will be donating $1 per tweet (for up to $10,000) to America's VetDogs, a not-for-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.
As we approach the summer, the social TV "before and after" that we discussed with Facebook's Kay Madati is maturing with social gaming built around providing extra opportunities for fans to engage with the content in between linear views. For HISTORY's "Top Shot," a show where professional marksmen compete for $100,000 to be the best, building a social game was not only the perfect way to extend the show on social, but was a great way...