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Posts Tagged ‘history’

How The History Channel Will Use Peel’s New Advertising Technology

peel1Beginning today, The History Channel will become the first network to use a new advertising technology from Peel – the smart remote app company – that will enable users of Peel’s app to change the channel to a promoted show, DVR the show, or set up a calendar reminder by clicking on an in-app banner.

The potential of this advertising solution is tremendous; networks spend months to promote a new show through traditional and social advertising, but they have never had influence on the viewer as the viewer is deciding on what channel to turn to remote in-hand.

The History Channel will use the solution to promote ‘The World Wars,’ a three-night series about the three decades of fighting that spanned across Europe, Africa, China and the Pacific precipitated by World War I.

“The History Channel is taking advantage of a truly disruptive technology,” said Thiru Arunachalam, Peel CEO. “We’re giving programming producers exactly what they need – a call to action that tunes viewers in directly to the program.” Read more

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A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

HISTORY continues #ThankAVet campaign in honor of Veteran’s Day

Updated: Due to the amount of support History has seen from fans, they’ve just upped their donation to $20k – nice work. HISTORY is continuing their social TV campaign for social good in honor of Veteran’s Day. They will be “donating $1 to America’s VetDogs (up to $10,000) for every #thankavet tweet sent in honor of Veterans Day.” For those who don’t know America’s VetDogs is a non-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training. You can click here to tweet your own #thankavet tweet. Read more

'Hatfields & McCoys' reveals ratings success from social TV push

HISTORY's social media strategy (see our earlier story) seems to have paid off for Hatfields & McCoys, the three part-miniseries starring Kevin Costner and Bill Paxton. The three-part format is not common on TV in the U.S., making it even more unpredictable if the hype of the show would translate on social and linear.

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HISTORY to donate $1 per tweet to America's VetDogs for Memorial Day campaign

Social TV giving is on the rise, and not surprisingly Twitter has become an easy way for a network to encourage donations around a major event. In honor of Memorial Day, HISTORY will be donating $1 per tweet (for up to $10,000) to America's VetDogs, a not-for-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.

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Inside look at HISTORY's success on social media [interview]

Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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Inside look at HISTORY's 'Top Shot' Facebook game

As we approach the summer, the social TV "before and after" that we discussed with Facebook's Kay Madati is maturing with social gaming built around providing extra opportunities for fans to engage with the content in between linear views. For HISTORY's "Top Shot," a show where professional marksmen compete for $100,000 to be the best, building a social game was not only the perfect way to extend the show on social, but was a great way...

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