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Posts Tagged ‘history channel’

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

How The History Channel Will Use Peel’s New Advertising Technology

peel1Beginning today, The History Channel will become the first network to use a new advertising technology from Peel – the smart remote app company – that will enable users of Peel’s app to change the channel to a promoted show, DVR the show, or set up a calendar reminder by clicking on an in-app banner.

The potential of this advertising solution is tremendous; networks spend months to promote a new show through traditional and social advertising, but they have never had influence on the viewer as the viewer is deciding on what channel to turn to remote in-hand.

The History Channel will use the solution to promote ‘The World Wars,’ a three-night series about the three decades of fighting that spanned across Europe, Africa, China and the Pacific precipitated by World War I.

“The History Channel is taking advantage of a truly disruptive technology,” said Thiru Arunachalam, Peel CEO. “We’re giving programming producers exactly what they need – a call to action that tunes viewers in directly to the program.” Read more