A Digiday report on HuffPost Live this week explains how it helps The Huffington Post be everywhere, even on Hulu, whenever. It also revealed that John Oliver’s format of ranting about an important issue is about to be replicated.
Remember when the listicle first started spreading around the Internet and then everyone was making lists? That’s sort of what’s happening now with what we’ll call “The Oliver.” HuffPost Live president Roy Sekoff plans to churn as many videos like the comedian’s closing segments as possible:
We’ve got the scale part down. That’s working like a well-oiled machine,” said Sekoff. “But we’re looking at a couple of things like [‘Last Week Tonight’] that hopefully have potential to break out and really become a brand definer.