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Posts Tagged ‘India’

How Frrole is Helping Indian Media Properties Conquer the Social TV Space

how-the-social-intelligence-startup-frrole-is-disrupting-indian-media-space-1-638Frrole, a social intelligence startup founded in 2012, counts Times Now, The Times of India, and MSN India among its clients. Like most social analytics companies, Frrole is trying to solve the ‘signal to noise’ dilemma – or, what is most important for a brand to be aware of among millions of tweets – but is approaching this issue in a more sophisticated way.

According to co-founder Nishith Sharma, while the majority of analytics products have become good at parsing through the statistical and linguistic ‘noise,’ Frrole has been able to go a step beyond with semantic and contextual analysis, breaking down each tweet into nouns, adjectives and verbs, and understanding the context around it.

For TV networks, Frrole has built flexible solutions to be able to accommodate their different needs. Frrole’s technology powered a live Twitter debate on Headlines Today, and Indian news channel, where the winner of the debate was determined based on an analysis of people’s reactions on Twitter. Read more

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How Wayin Empowered Audiences’ Voices for India Election Coverage

TV-monitor_timesnowgraphThe results of India’s 16th general elections were announced last week, and the BJP’s Narendra Modi will be India’s 14th prime minister.

Times Now – India’s most watched channel – provided voters with non-stop election coverage and the network used Wayin Broadcast to integrate viewer tweets directly into telecasts. Wayin Broadcast gives TV producers real-time social information about how audiences are engaging with shows, and allows them to display the conversation on-air.

Using Wayin, Times Now prompted viewers with specific hashtags, allowing them to ask questions directly to the party representatives. Last Thursday, Times Now also utilized a Wayin-powered Twitter heat map, showing where the election conversation was taking place. Since the integration commenced in early April, Time Now gained more than 100,000 Twitter followers.

For more on how Wayin helped Times Now cover the election, we spoke with Tim Glomb, VP of Media & Entertainment at Wayin. Read more

When art and music change the world: new MTV World series ‘Rebel Music’ follows young people in 6 countries

safe_imageLast Monday, MTV World debuted ‘Rebel Music,’ a new documentary series about musicians and artists in areas of conflict. ‘Rebel Music’ will feature six episodes examining the lives of young people using art and music to create change around the world. The first two episodes premiered last week, and the remaining four episodes will debut weekly on mtvU and RebelMusic.com. Artist and activist Shepard Fairey, who also created the visual identity for ‘Rebel Music,’ is an executive producer. Read more