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Posts Tagged ‘Instagram’

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

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#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

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E! launches ‘Instagram Wall’ to track top celebrity accounts

image002E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more

Forrester: Brand Engagement Rates Highest on Instagram

forrester logo“If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.” So concludes a blog post by Nate Elliot, whose recent research report for Forrester is titled “Use Instagram Now.”

Forrester tracked more than 3 million user interactions with more than 2,500 brand posts across social network. The findings? Branded content achieves low overall engagement rates, but Instagram stands out from the pack.

Brands achieve less than a 0.1% engagement rate on six of the seven social networks – including Facebook and Twitter –  that Forrester tracked.  Read more

‘Orange Is the New Black’ Season 3 Renewal Announced…on Instagram

Netflix is letting its stars do the important informing; “Orange Is the New Black‘s” Laura Prepon announced the show has been renewed for a third season on her Instagram this afternoon.


“It’s official!! Season 3!!” Prepon wrote to the right of the image, which threw out potential season three titles.

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‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

‘Veep’ Renewed for Fourth Season; Show Prompts Fans to Call Fake Campaign Number

HBO’s hit political comedy “Veep,” which has a knack for weaving social media references about Twitter and Instagram into the show, announced that it’s been renewed for a fourth season today.

And what did fans get when calling the number written in that tweet? Well, in trademark Vice President Selina Meyer (played by Julia Louis-Dreyfus) fashion, “voters” received an unintended earful.

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Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

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Bill Cosby Proves It’s Never Too Late to Instagram

We reported on His Holiness’ first Instagram recently, and now a legendary comic is joining in on the popular social platform.

“This is the first time, I’m doing something at my age, that’s good for me,” Bill Cosby says in his inaugural Instagram post.

Cosby then used Twitter to draw to his new Instagram.

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Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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