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Posts Tagged ‘Instagram’

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

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‘Veep’ Renewed for Fourth Season; Show Prompts Fans to Call Fake Campaign Number

HBO’s hit political comedy “Veep,” which has a knack for weaving social media references about Twitter and Instagram into the show, announced that it’s been renewed for a fourth season today.

And what did fans get when calling the number written in that tweet? Well, in trademark Vice President Selina Meyer (played by Julia Louis-Dreyfus) fashion, “voters” received an unintended earful.

Read more

Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

Read more

Bill Cosby Proves It’s Never Too Late to Instagram

We reported on His Holiness’ first Instagram recently, and now a legendary comic is joining in on the popular social platform.

“This is the first time, I’m doing something at my age, that’s good for me,” Bill Cosby says in his inaugural Instagram post.

Cosby then used Twitter to draw to his new Instagram.

Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

‘Orange is The New Black’s’ Social Love for Valentine’s Day

Orange is New Black 304With speculation spreading of an end of April premiere date for season two, Netflix’s other hit online original show “Orange Is the New Black” is sending love messages to fans ahead of Valentine’s Day.

Playing their characters, some of the show’s cast posted messages on the show’s Instagram geared toward fans.

The show also urged fans to send in videos on why they love the prison dramedy using hashtag #IHeartOITNB. Read more

The New Social Contract

socialtvThe intersection between social media and TV on-air is soaring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks.

“With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote. “Almost every network and TV station group is placing ‘Social Media’ clauses into talent contracts.”

For the most part, the language in these contracts are very controlling on the part of the company, demanding complete ownership of their talents’ social media activities, accounts, followers and access. For talent, caving in to these demands means risking losing their social media accounts in the event they leave their network.

“I don’t feel companies should have the ability to own an individual talent’s social media presence,” Johnson said, pointing out that most executives have no idea how much work talent puts in—mostly outside of work—to building their social media presence.

Johnson knows both the power—and lack of power—TV has in certain areas. Before becoming an agent, he started his career at CNN Headline News in the late 1980′s and later reported for NBC. Read more

Puppy Bowl X may be cute, but don’t take the event lightly

xxxxxx_PBX_DTSX_Graphic_448x333Animals will be in the national spotlight on February 2. The majority of Americans will be tuning in to watch the Broncos face off against the Seahawks in Super Bowl XLVIII; a smaller subset will be tuning in to watch Puppy Bowl X, which will premiere on Animal Planet from 3-5 PM.

Animal Planet enjoyed record-breaking ratings, web traffic, and social buzz last year, and to celebrate the tenth consecutive year of the show, the network is introducing the Puppy Bowl X Fantasy Game and will feature fan Instagrams of pets enjoying the game on TV throughout the broadcasts.

Read more

Facebook and Instagram Teaming Up With NBC for Sochi Olympics

Facebook-LogoAfter teaming up during the 2012 London Olympics, NBC and Facebook/Instagram are joining forces again for the 2014 Sochi Olympics in Russia.

“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.

“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.

In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity. Read more

Terio is social TV in its purest form

hqdefaultUsually, when we write about social TV, we discuss innovative ways in which brands and networks use broadcasts to interact with audiences. Rarely is the relationship reversed – where unprompted audience use of social media elicits results on broadcasts. One such example is the viral sensation Terio – also known as “Little Cuzzin Terio” -  a bonafide Vine star, whose dance moves have rocked the 6-second video social network throughout the second half of 2013. Read more

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