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Posts Tagged ‘Instagram’

E! launches ‘Instagram Wall’ to track top celebrity accounts

image002E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more

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Forrester: Brand Engagement Rates Highest on Instagram

forrester logo“If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.” So concludes a blog post by Nate Elliot, whose recent research report for Forrester is titled “Use Instagram Now.”

Forrester tracked more than 3 million user interactions with more than 2,500 brand posts across social network. The findings? Branded content achieves low overall engagement rates, but Instagram stands out from the pack.

Brands achieve less than a 0.1% engagement rate on six of the seven social networks – including Facebook and Twitter –  that Forrester tracked.  Read more

‘Orange Is the New Black’ Season 3 Renewal Announced…on Instagram

Netflix is letting its stars do the important informing; “Orange Is the New Black‘s” Laura Prepon announced the show has been renewed for a third season on her Instagram this afternoon.


“It’s official!! Season 3!!” Prepon wrote to the right of the image, which threw out potential season three titles.

Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

‘Veep’ Renewed for Fourth Season; Show Prompts Fans to Call Fake Campaign Number

HBO’s hit political comedy “Veep,” which has a knack for weaving social media references about Twitter and Instagram into the show, announced that it’s been renewed for a fourth season today.

And what did fans get when calling the number written in that tweet? Well, in trademark Vice President Selina Meyer (played by Julia Louis-Dreyfus) fashion, “voters” received an unintended earful.

Read more

Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

Read more

Bill Cosby Proves It’s Never Too Late to Instagram

We reported on His Holiness’ first Instagram recently, and now a legendary comic is joining in on the popular social platform.

“This is the first time, I’m doing something at my age, that’s good for me,” Bill Cosby says in his inaugural Instagram post.

Cosby then used Twitter to draw to his new Instagram.

Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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‘Orange is The New Black’s’ Social Love for Valentine’s Day

Orange is New Black 304With speculation spreading of an end of April premiere date for season two, Netflix’s other hit online original show “Orange Is the New Black” is sending love messages to fans ahead of Valentine’s Day.

Playing their characters, some of the show’s cast posted messages on the show’s Instagram geared toward fans.

The show also urged fans to send in videos on why they love the prison dramedy using hashtag #IHeartOITNB. Read more

The New Social Contract

socialtvThe intersection between social media and TV on-air is soaring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks.

“With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote. “Almost every network and TV station group is placing ‘Social Media’ clauses into talent contracts.”

For the most part, the language in these contracts are very controlling on the part of the company, demanding complete ownership of their talents’ social media activities, accounts, followers and access. For talent, caving in to these demands means risking losing their social media accounts in the event they leave their network.

“I don’t feel companies should have the ability to own an individual talent’s social media presence,” Johnson said, pointing out that most executives have no idea how much work talent puts in—mostly outside of work—to building their social media presence.

Johnson knows both the power—and lack of power—TV has in certain areas. Before becoming an agent, he started his career at CNN Headline News in the late 1980′s and later reported for NBC. Read more

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